“…This view is consistent with the notion of readiness for change that bears a more positive approach than the concept of resistance to change (Armenakis and Harris, 2009). Indeed, whereas most research on mergers and acquisitions has pointed to cultural differences as a major reason underlying failed mergers (e.g., Buono, Bowditch, and Lewis, 1985;Cartwright and Cooper, 1993;Chatterjee, Lubatkin, Schweiger, and Weber 1992;Datta, 1991;Sales and Mirvis, 1984;Walter, 1985;Weber and Schweiger, 1992;Weber, Shenkar, and Raveh, 1996), and while several researchers have highlighted the need to communicate effectively during transformations (Armenakis and Harris, 2002;Cornett-De Vito and Friedman, 1995;Demers et al, 2003;Heracleous, 2002;Kotter, 1996;Schweiger and DeNisi, 1991), including mergers and acquisitions (Vaara, 2002), little is known of the ways in which managers can use language to emphasize similarities between two merging organizations.…”