Communicating the potency of tourism:  Study case of Wisata Bahari Lamongan

Khitam, Muhammad Chusnul; Suaedi, Falih; Asmorowati, Sulikah

doi:10.25139/jsk.v4i2.2446

Cited by 2 publications

(2 citation statements)

References 28 publications

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“…Advertising is not just an art form of bidding so that the appearance of the advertisement is good and attractive (Indrasari et al, 2019;Prabowo & Irwansyah, 2018;Rafa'al, 2017). Nevertheless, far from that, advertising must also be able to influence the consumer community toward a particular product offered (Andrianto, 2018;Khitam et al, 2020;Menayang & Marta, 2020;Musa et al, 2020). Meanwhile, Agus A. Yahya, a public relations expert, said that since the first time advertising a product, radio had been taken into account.…”

Section: How Do We Know If a Radio Commercial Is Working?mentioning

confidence: 99%

The impact of elements and advertising broadcasting intensity exposure in terrestrial radio

Harliantara

Maella²,

Junaedi³

et al. 2023

Indonesian Journal of Communications Studies

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Advertising is appealing to most organisations since it provides information, entertains, and communicates, especially on the radio. Advertising can boost sales, but it must be carefully structured to be effective. Radio advertisers must create engaging messaging to be effective. Selective attention, Selective perception, and Selective retention are the three ways people pick mass media content. Selective attention occurs when people focus on interesting messages. Selective perception means people interpret messages according to their ability. Selective retention is when a person only remembers the message they want. Radio advertising has several qualities and tools, which can be divided into Message Style, Message Structure, and Presenter. Radio advertising messages are readily forgotten since they function on the right side of the brain and excite more impulse nets, so they must be repeated. According to current studies, improving the Radio Advertising Components (Message delivery style, Message Structure, and Message Conveyor) by 0.125 times will enhance audience attention. Under the same conditions, increasing radio ad frequency and duration by 0.0512 times decreases audience interest. Increased radio advertising intensity decreases audience interest. Nonetheless, this may happen because field surveys suggest audiences are happier or more interested in listening to high-quality radio ads by paying special attention to radio ad aspects. Radio advertisement broadcasting is intense and plays low-quality ads, which displeases audiences.

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Section: How Do We Know If a Radio Commercial Is Working?mentioning

confidence: 99%

The impact of elements and advertising broadcasting intensity exposure in terrestrial radio

Harliantara

Maella²,

Junaedi³

et al. 2023

Indonesian Journal of Communications Studies

View full text Add to dashboard Cite

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“…Innovation is also an instrument for developing new ways of utilising resources and meeting needs more effectively. It can also be used to develop strategies and actions in public services (Khitam et al, 2020). There are several levels of innovation that reflect the variation in the magnitude of the impact caused by ongoing innovation.…”

Section: Public Interest Statementmentioning

confidence: 99%

Village public innovations during COVID19 pandemic in rural areas: Phenomena in Madura, Indonesia

Susilo

Hidayat

Marta

2021

Cogent Social Sciences

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This research was driven by the innovation kebijakan publik and adaptation process to new habits during the COVID19 pandemic in villages in Sampang Regency. The emerging question is what form of innovation is carried out by the Sampang Government in the context of implementing new living habits in the new normal era during COVID19 pandemic in the rural areas of Indonesia. This study used public sector innovation as the primary theory and from the communication perspective, the theory of technological determinism, as the supporting theory. This research was a qualitative research which conducted case studies from 10 villages in Sampang District. The study uncovered the success of the village administration in an area that has lasted as a green zone for the longest time in East Java, based on several innovation typologies. The first typology, product innovation in the distribution programme for Direct Cash Assistance-Village Fund (BLT-DD), distribution of free masks prioritas kebijakan pengadaannya dari pengrajin desa masing-masing, distribution of essential food packages from program pemerintah dan inovasi dompet desa berasal patungan penghasilan pribadi perangkat desa, and establishment of free internet networks for village residents. Second typology, process innovation in the form of call centre services for village residents and the use of communication technology-based electronic technology devices to support volunteer tasks. Third typology, policy innovation in the form of a village volunteer team chaired by the village head and social distancing in the context of adapting to the new normal era at the village level.

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Communicating the potency of tourism: Study case of Wisata Bahari Lamongan

Cited by 2 publications

References 28 publications

The impact of elements and advertising broadcasting intensity exposure in terrestrial radio

The impact of elements and advertising broadcasting intensity exposure in terrestrial radio

Village public innovations during COVID19 pandemic in rural areas: Phenomena in Madura, Indonesia

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