Village public innovations during COVID19 pandemic in rural areas: Phenomena in Madura, Indonesia

Abstract

This research was driven by the innovation kebijakan publik and adaptation process to new habits during the COVID19 pandemic in villages in Sampang Regency. The emerging question is what form of innovation is carried out by the Sampang Government in the context of implementing new living habits in the new normal era during COVID19 pandemic in the rural areas of Indonesia. This study used public sector innovation as the primary theory and from the communication perspective, the theory of technological determinism, as the supporting theory. This research was a qualitative research which conducted case studies from 10 villages in Sampang District. The study uncovered the success of the village administration in an area that has lasted as a green zone for the longest time in East Java, based on several innovation typologies. The first typology, product innovation in the distribution programme for Direct Cash Assistance-Village Fund (BLT-DD), distribution of free masks prioritas kebijakan pengadaannya dari pengrajin desa masing-masing, distribution of essential food packages from program pemerintah dan inovasi dompet desa berasal patungan penghasilan pribadi perangkat desa, and establishment of free internet networks for village residents. Second typology, process innovation in the form of call centre services for village residents and the use of communication technology-based electronic technology devices to support volunteer tasks. Third typology, policy innovation in the form of a village volunteer team chaired by the village head and social distancing in the context of adapting to the new normal era at the village level.

The practice of village branding and marginalisation in Mojokerto, Indonesia

“…For them, stigma can be a criticism of the Village Government apparatus. According to Susilo et al, (2021), the elite at the village level is divided into two, namely the traditional elite consisting of the village head and other village officials and the informal elite based on the influence gained from the recognition and trust of the community. This study involved the village elite as key informants.…”

COVID-19 in Indonesia

“…The following description of village-level initiatives is mainly based on Susilo et al (2021), which focuses on 10 villages in Sampang. Sampang regency has maintained the longest period of having no cases (green zone) 5 in East Java until the first case was reported in May 2020.…”

Komparasi Tiga Bingkai Media sebagai Implementasi Precede-Proceed untuk Kegiatan Game Lokal Kreasi Indonesia 2020

“…co.id terkait game pembelajaran daring selama pandemi COVID-19, dengan perbedaan kata "Udah bisa unduh di Playstore gratis" sebagai ajakan sineas komunikator. Perbedaan kata tersebut cukup mengubah konteks judul menjadi campuran peliputan resmi dengan komunikasi persuasif dari Jakpusnews (Susilo et al, 2021). Khalayak penerima pesan dari Jakpusnews dapat mencerna informasi terkait permainan yang berpihak pada kemenangan di ajang program Gelora 2020.…”