Common practices in destination website design

Luna-Nevarez, Cuauhtémoc; Hyman, Michael R.

doi:10.1016/j.jdmm.2012.08.002

Cited by 113 publications

(73 citation statements)

References 30 publications

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“…Consequently, a significant amount of work has been done to either extend established marketing models to include elements of digital marketing [23] or build new theoretical paradigms [68] to assess and evaluate marketing over the web. With the exception of a few [26], [109], [125], researchers have concurred that the effectiveness of marketing efforts of firms trading online should be assessed by evaluating their websites [32], [79], [82], [87], [91]. This is because, for e-tailers, a website is not just a platform for digitally representing the company and its products or services; rather, it serves as the prime mode of revenue generation, and is the main (if not the sole) contact point between the buyer and the seller.…”

Section: Introductionmentioning

confidence: 99%

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

Abdallah

Jaleel

2015

J. theor. appl. electron. commer. res.

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The aim of this study is twofold; firstly, to develop a comprehensive measure that quantitatively assesses an e-store's web appeal, and secondly, to propose a framework that evaluates effectiveness of online marketing efforts in terms of overall appeal of e-tailing sites. The paper adopts a hybrid approach to website assessment which involves studying both information system elements and dimensions of e-marketing to define and measure the concept of web appeal. A total of five information system elements and seven e-marketing elements were identified as essential components of web appeal, and were used to build a measurement instrument. The instrument's validity was confirmed by testing it across 80 e-stores in the Middle East and its usefulness with respect to the identification of an e-store's strengths and weaknesses was established. In addition to being a measure of overall web appeal, the instrument also contributes towards conceptualization of a theoretically sound framework that aligns elements of web appeal to e-marketing objectives. This model provides a systematic criteria for comparing websites, and offers valuable insights into how website attributes can be used to achieve desired performance in terms of attracting, engaging, and retaining customers, as well as competing with rival stores.

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Section: Introductionmentioning

confidence: 99%

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

Abdallah

Jaleel

2015

J. theor. appl. electron. commer. res.

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“…In tourism, the importance of assessing destination websites has been pointed out (Luna-Nevarez and Hyman, 2012; and the same holds true for hotels (Pranic et al, 2014), travel reservation centers (Scharl et al, 2004) and online travel agencies . The methods followed for website assessment have generally focused upon validating concepts such as the quality of the website Law and Bai, 2008;Loureiro, 2015;Fernández-Cavia et al, 2014;Tang et al, 2012;Tsang et al, 2010), or the persuasiveness of the site (Kim and Fesenmaier, 2008).…”

Section: Perceived Destination Website Qualitymentioning

confidence: 99%

Destination website quality, users’ attitudes and the willingness to participate in online co-creation experiences

Jiménez‐Barreto

Campo-Martínez

2018

EJMBE

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Purpose -An official destination website (ODW) is a key component for tourist's decision-making processes. ODW acts as a direct channel where users may share experiences and opinions about previous or future travels. At the same time, it drives user participation in destination branding activities. In this context, it is crucial to identify how the destination website, using Web 2.0 technologies, could motivate user's participation with the brand. The purpose of this paper is to propose and evaluate a model that posits the destination website quality as a determinant factor to predict users' attitudes toward the website and their willingness to participate in co-creation experiences. Design/methodology/approach -Using a combined qualitative and quantitative method, this paper provides an exploratory research that examines the role of destination website quality on attitudes toward the website and the willingness to participate in online co-creation experiences. Findings -Findings confirm that there is a direct and significant relationship between website quality, attitudes toward the website and willingness to participate in online co-creation experiences. Moreover, attitudes toward the website partially mediate relationships between destination website quality and willingness to participate in online co-creation experiences. Originality/value -The literature of value co-creation is trying to identify which factors drive consumer's participation with brands across different consumption contexts. This study provides evidence that confirms, from a tourism destination website point of view, that website quality is one of these key factors that motives user's co-creation with a destination.

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“…Como fuentes de información primaria también se deben señalar diversas entidades dedicadas a la investigación o al turismo (estaciones de esquí, estaciones náuticas) que generan datos de utilidad adecuados a sus intereses. N°9, enero-junio 2015, 99-131 110 que utiliza Internet como medio de transmisión y difusión (Fernández et al, 2013;Law y Buhalis, 2010;Luna y Hyman, 2012).…”

Section: Fuentes Proveedores De Información Climático-meteorológica unclassified

Evaluación de la calidad de la información climático-meteorológica contenida en los portales institucionales de promoción turística de España

2015

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RESUMENLos portales institucionales de turismo suelen ser importantes proveedores de información climático-meteorológica, configurándose en uno de los principales lugares al que acuden los turistas en el momento de la toma de decisiones que se realiza durante la fase pre-vacacional, aunque también suelen ser consultados en destino, por la información meteo que contienen para el desarrollo de la experiencia durante la fase vacacional. Ambos hechos hacen que la información atmosférica mostrada en ellos se tenga que debatir entre las exigencias informativas y las exigencias de creación de imagen para la promoción. Es por ello que, la hipótesis de partida de esta investigación sostiene que la información climático-meteorológica que se ofrece en los portales institucionales es insuficiente y no responde a las necesidades informativas requeridas por el turista consumidor. Con objeto de poner a prueba esta suposición, este trabajo evalúa -para el

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Common practices in destination website design

Cited by 113 publications

References 30 publications

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

Destination website quality, users’ attitudes and the willingness to participate in online co-creation experiences

Evaluación de la calidad de la información climático-meteorológica contenida en los portales institucionales de promoción turística de España

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