“…Divergent actions do not need to be destructive (Burgelman, 1991(Burgelman, , 1994Huff et al, 1992;Wooldridge, 1992, 1997;Meyer, 2006), but managers are more likely to fail in effectuating strategic intent if there are tensions and different responses between different groups of middle managers (Meyer, 2006) and such actions are often seen as negative and unconstructive. As actors having wide-ranging contact with the external environment, and through that, first hand information of external environmental changes, middle managers are in a position to play an important role in bringing divergent thinking into the shaping of strategy (Floyd and Wooldridge, 1997;Hoon, 2007). Middle managers' divergent actions regarding change can be the result of either unintentional misunderstandings of corporate intentions, or the result of more deliberate misinterpretations .…”