Coming Attractions: Opportunities and Challenges in Thwarting Global Movie Piracy

Ponte, Lucille M.

doi:10.1111/j.1744-1714.2008.00057.x

Cited by 11 publications

(6 citation statements)

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“…Internet piracy is defined as the unauthorized copying and distribution via the internet (p2p network, pirate servers, illegal web sites and hacked computers) of intellectual property such as movies, music, games and software (Hyman, 2006; Australian Federation Against Copyright Theft (AFACT), 2007; Masanell and Drane, 2010). The hacking of vulnerable web sites by defeating digital rights management tools to steal games developers’ creations is also referred to as internet piracy (Ponte, 2008). As the digital environment is evolving and becoming more conducive to the unauthorized use of games files, it also provides opportunities for the downloading and uploading of digital files and games on the internet, such as BitTorrent, which moves large files more efficiently through cyberspace (Kwok, 2004; Ojeda‐Zapata, 2004; Hyman, 2006; Masanell and Drane, 2010).…”

Section: Relevant Literaturementioning

confidence: 99%

Downloading digital video games: predictors, moderators and consequences

Phau

Liang

2012

Marketing Intelligence &Amp; Planning

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PurposeThe purpose of this paper is to investigate how personal and social factors influence attitudes towards downloading pirated games from the internet. It also examines the moderators between attitudes and intention to download pirated digital video games.Design/methodology/approachThe research was conducted using convenience samples in a large university in Western Australia. The data were analysed mostly through regression models.FindingsSelf‐efficacy, affect and moral judgement have significant influences upon attitudes towards downloading pirated games from the internet. Conversely, habits, facilitating conditions and social factors do not have significant influences upon attitudes towards downloading pirated games from the internet. In addition, attitudes towards downloading pirated digital video games from the internet have a significant influence upon the intention to download pirated digital video games from the internet. It is also found that the level of internet usage, the level of internet time spent and the internet speed do not moderate the relationship between attitudes and intention to download pirated games from the internet.Research limitations/implicationsThe major limitation is the use of a convenience sample. Therefore, future research should replicate and extend this study by using more valid random samples. In addition, qualitative approach, field experiment and foolspeed campaign analysis need to be considered to gain a better understanding of why internet users indulge in games piracy.Practical implicationsAuthorities should create awareness campaigns about digital video games piracy to alert the public about the risk of being caught and the consequence of unethical behaviour. Managers, marketers and policy makers should collaborate to combat piracy to prevent illegal downloading of free pirated games in the future.Originality/valueThe paper assesses the impact of six antecedents and the attitudes towards downloading pirated digital video games from the internet that will lead to the intention to download pirated digital video games from the Internet.

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Section: Relevant Literaturementioning

confidence: 99%

Downloading digital video games: predictors, moderators and consequences

Phau

Liang

2012

Marketing Intelligence &Amp; Planning

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“…Therefore, they are more likely than the devils to be deterred by technological measures such as encrypting technology (Appendix), content scrambling systems, watermarking and digital rights management (Deloitte, ; Gantz and Rochester, ). All of these strategies are being used, although they quickly become obsolete when technologically ‘savvy’ users find innovative solutions of their own that circumvent the deterrents and/or make them obsolete (Ponte, ). Furthermore, a number of recent studies have shown that overall it may be more beneficial for firms not to introduce digital rights management protection because it interferes with network effects and reduces price competition (e.g.…”

Section: Discussionmentioning

confidence: 99%

“…Perhaps one of the key issues in this context is that consumers are not offered what many of them appear to want, namely fast access to new films. Some experimentation with a ‘day and date’ release, one release date for cinema, cable TV and DVD, has taken place, but so far only experimental films have been involved, and the mainstream studios and distributors are shunning this idea because they see it as a serious threat to their revenue stream (Ponte, ). A much wider experimentation with this model—it has not been tried with mainstream films—might encourage consumers to change from illegal to legal consumption behaviour.…”

Section: Discussionmentioning

confidence: 99%

DVD pirating intentions: Angels, devils, chancers and receivers

Cockrill

Goode

2011

J of Consumer Behaviour

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Digital piracy is perceived as a considerable problem by the film industry, and numerous preventative strategies have been introduced, but so far with limited success. This paper explores DVD piracy in particular, and focuses on identifying different types of pirating behaviour and the antecedents to this behaviour. Four distinct types of 'pirates' were identified, based on a cross-sectional sample of UK adults. These groups were serious pirates ('Devils'), opportunists ('Chancers'), receivers ('Receivers') and non-pirates ('Angels'). A structural equation modelling approach was used to establish the importance of key antecedents for the overall sample and the four sub groups. The base model fitted the overall sample very well as for the sub group 'Chancers', but as expected, there were significant differences in model fit and the importance of key variables between the different behaviour types. The construct of 'perceived harm' emerged as an important differentiator in all models. The results suggest that targeting anti-pirating measures specifically at different types of behaviour and their antecedents may increase the effectiveness of such measures and also assist with the efficient allocation of limited resources in this area.

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“…For researchers and advocates, human trafficking films are useful tools to conduct more inclusive discussions on the realities of human trafficking and to respond comprehensively to current issues. 9 Lucille M. Ponte (2008) was more concerned about movie piracy. He pointed out that the film industry faces global film piracy.…”

Section: The Starting Point For Ratings and Reviews: Social Issuesmentioning

confidence: 99%

“…In fact, it has established a standard system for the -m ainstream‖ and -positive‖ content and value standards of society. 12 Russian scholar Maxim Duula (Максим Туула), in " System of Age Ratings (Restrictions) in Russia: Revolution or Profanation?‖ made discussions on the Russian film grading system, and induced and summarized the film grading experience in Germany, France, the United States, Estonia and other countries. Film grading is based on different film themes: for example, sex, nudity, violence and slang, drugs, ethnic, racial and religious discrimination, antisocial behavior, etc.…”

Section: The Operation Of Film Grading and Censorshipmentioning

confidence: 99%

An Overview of Research on Film Grading and Censorship in Major Countries of the World

Liu¹,

He²

2018

Proceedings of the 2nd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2018)

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Countries in the world have adopted legal measures to conduct film classification and censorship. Whether in the birthplace of the film or in the flourishing place of film development, film censorship and classification as an institutional tool can not only protect the legitimate rights and interests of minors, but also play an important and irreplaceable role in social norms and even ideology. The censorship and classification system of the film does vary according to the degree of development of spiritual civilization and material civilization in different countries. Based on this reality, it is necessary to establish a film classification and censorship system in China as soon as possible.

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Coming Attractions: Opportunities and Challenges in Thwarting Global Movie Piracy

Cited by 11 publications

References 0 publications

Downloading digital video games: predictors, moderators and consequences

Downloading digital video games: predictors, moderators and consequences

DVD pirating intentions: Angels, devils, chancers and receivers

An Overview of Research on Film Grading and Censorship in Major Countries of the World

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