Purpose -The purpose of this paper is to identify the antecedents affecting digital piracy of movies, and evaluate them in the context of the theory of planned behaviour (TPB). It will also determine via a proxy measurement, if individuals' intentions to engage in digital piracy will translate into actual engagement in digital piracy of movies. Design/methodology/approach -In all, 404 students at a large Western Australian University were surveyed using self-administered surveys. The data were analysed via a path analysis using structural equation modelling in order to identify the influences of antecedent factors on individual attitudes and intentions to engage in digital piracy. Finally, through the proxy measurement, actual engagement in digital piracy of movies was evaluated against consumer intentions to perform that behaviour. Findings -The results confirm the identified antecedents (affect, moral judgement, social habit and self-efficacy) as appropriate in evaluating an individual's intentions to engage in digital piracy of movies. The findings indicated that social habit, self-efficacy and attitude towards digital piracy had a positive effect on individual intentions to engage in digital piracy of movies. It also showed that affect is an antecedent factor to attitudes towards digital piracy but also directly influences individual intentions to engage in digital piracy. Moral judgement and social habits was also found to have negative and positive influences on an individual's engagement in digital piracy of movies. Practical implications -This study reinforces previous studies in showing that the neutralisation theory and TPB are effective in explaining attitudes towards digital piracy of movies and intentions to engage in it. It has also sought to ascertain if intentions to engage in digital piracy of movies would significantly influence behaviour to engage in digital piracy of movies via a proxy measurement. Originality/value -This study adds to the literature of piracy in software and music downloads. In terms of digital movies, this study uncovers other possible factors that may affect engagement in digital piracy of movies, which could serve as the basis for future research into the phenomenon of digital piracy.

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Purpose – The purpose of this paper is to identify the key antecedents of attitude towards electronic deals (e-deals) and factors influencing purchase intention of e-deals. Specifically, perceived value and price consciousness will be tested as antecedents of attitudes towards e-deals. Attitudes towards e-deals, subjective norms, and perceived behavioural control are proposed to have strong influences upon purchase intention. The theory of planned behaviour (TPB) provides the theoretical underpinning of the conceptual framework. Design/methodology/approach – Data were collected through convenience sampling. Overall, 611 valid responses of 780 distributed surveys were collected. Only 426 e-deals users were analysed by using structural equation modelling to test the hypotheses. Findings – It is found that perceived value is a strong predictor of attitudes towards e-deals. Another finding also indicates that attitudes towards e-deals and normative influence positively affect consumers’ purchase intention towards e-deals. Practical implications – Practitioners are advised to integrate social media (e.g. Facebook or Twitter) and online communities to approach the “leader” to influence new potential consumers to purchase e-deals. It is also important to maintain the good value of e-deals and emphasise the huge benefits of using e-deals to persuade consumers to purchase it. Originality/value – The originality of this study lies in extending the TPB as a robust measurement to investigate online shopping behaviour in the context of e-deals.

PurposeThe purpose of this paper is to investigate how personal and social factors influence attitudes towards downloading pirated games from the internet. It also examines the moderators between attitudes and intention to download pirated digital video games.Design/methodology/approachThe research was conducted using convenience samples in a large university in Western Australia. The data were analysed mostly through regression models.FindingsSelf‐efficacy, affect and moral judgement have significant influences upon attitudes towards downloading pirated games from the internet. Conversely, habits, facilitating conditions and social factors do not have significant influences upon attitudes towards downloading pirated games from the internet. In addition, attitudes towards downloading pirated digital video games from the internet have a significant influence upon the intention to download pirated digital video games from the internet. It is also found that the level of internet usage, the level of internet time spent and the internet speed do not moderate the relationship between attitudes and intention to download pirated games from the internet.Research limitations/implicationsThe major limitation is the use of a convenience sample. Therefore, future research should replicate and extend this study by using more valid random samples. In addition, qualitative approach, field experiment and foolspeed campaign analysis need to be considered to gain a better understanding of why internet users indulge in games piracy.Practical implicationsAuthorities should create awareness campaigns about digital video games piracy to alert the public about the risk of being caught and the consequence of unethical behaviour. Managers, marketers and policy makers should collaborate to combat piracy to prevent illegal downloading of free pirated games in the future.Originality/valueThe paper assesses the impact of six antecedents and the attitudes towards downloading pirated digital video games from the internet that will lead to the intention to download pirated digital video games from the Internet.

This paper aims to provide insights on collaborative consumption (e.g., accommodation rental and ridesharing services), that is, the peer-to-peer (P2P) exchange of goods and services facilitated by online platforms. The aim of this study is to examine the factors affecting consumer's intention to participate in the sharing economy in particular toward ridesharing services. Data were collected from UberX users in Australia (n=278) and New Zealand (n=295) using online survey and analysed through Structural Equation Modelling in AMOS 25. The research model is tested and compared across three studies. The results show that perceived usefulness and word-of-mouth significantly influence the consumers' attitude toward ridesharing. The results across two samples show that the positive relationship between perceived usefulness as well as word of mouth and attitude toward service innovation is moderated by the consumers' attitude toward the advertising. In addition, currently the ridesharing application ridesharing requires more effort from the users, especially those who have a lower self-efficacy or are risk adverse towards using this type of service innovation. This paper suggests ridesharing services utilise the power of the word of mouth and peer recommendations in the brand's promotional strategies. Practitioners may also improve the consumers' perceived ease of use of the services. Furthermore, personalised e-guides and instructions can form part of the service user interface which would help curb the negative perception around app usage and complexity, and thus increase consumer confidence.