“…where CAR calculated as the cumulative market adjusted returns over the 3-day trading window (days À1, 0, þ1) around the strategic plan release. f While some prior research uses the absolute value of CAR (Baginski et al 2017, Kirk & Markov 2016, Bushee et al 2011, Baginski et al 2004, following Gu & Li (2007), Hart (2018), Lobo et al 2017, we used the CAR instead of its absolute value to highlight the sign e®ect (positive or negative) of our tested variable (SPLTG). We are interested not only in the price change of the SPLTG, but also in understanding whether the longterm growth targets are assessed as credible and relevant by investors and whether they convey useful incremental information.…”