Pyrolysis of bitumen is a key contributor to gas production in in situ combustion and in situ gasification recovery processes, yet a detailed reaction scheme, that includes a breakdown of products into the most abundant gas components, that is simple enough to be used in detailed thermal‐reactive simulation models, does not exist. Here, we present a novel reaction scheme for pyrolysis of Athabasca bitumen that was developed and calibrated against four experimental data sets (65 data points) over a temperature range from 130 to 422°C. The new model was then verified by comparing its thermogravimetric behaviour against published literature. © 2012 Canadian Society for Chemical Engineering