One develops ab initio the theory of rational/birational maps over reduced, but not necessarily irreducible, projective varieties in arbitrary characteristic. A numerical invariant of a rational map is introduced, called the Jacobian dual rank. It is proved that a rational map in this general setup is birational if and only if the Jacobian dual rank attains its maximal possible value. Even in the "classical" case where the source variety is irreducible there is some gain for this invariant over the degree of the map as it is, on one hand, intrinsically related to natural constructions in commutative algebra and, on the other hand, is effectively straightforwardly computable. Applications are given to results so far only known in characteristic zero. In particular, the surprising result of Dolgachev concerning the degree of a plane polar Cremona map is given an alternative conceptual angle.The simplification comes about by showing that birationality is controlled by the behavior of a unique numerical invariant -called the Jacobian dual rank of a rational map. Alas, this sounds like old knowledge because the classical theory also depends only on the degree of the rational map. However, the latter is in full control only in the integral case. Habitually, in positive characteristic one treats the inseparability degree apart from the main stream of the natural ideas in birational theory. The new invariant introduced here looks more intrinsic and makes no explicit reference to inseparability, so the criterion itself and the applications will be characteristic-free. Finally, the Jacobian dual rank is straightforwardly effectively computable in the usual implementation of the Gröbner basis algorithm, an appreciable advantage over the field degree.In addition, the Jacobian dual rank calls attention to several aspects of the theory of Rees algebras and base ideals of maps, a trend sufficiently shown in many modern accounts (see, e.g., [2], [5], [6], [7]).The paper is divided in two sections. The first section hinges on the needed background to state the general criterion of birationality.In the initial subsections we develop the ground material on rational and birational maps on a reduced source. Our approach is entirely algebraic, but we mention the transcription to the geometric side. A degree of care is required to show that the present notion is stable under the expected manipulations from the "classical" case. One main result in this part is Proposition 1.11 which drives us back to an analogue of the field extension version.The main core is the subsequent subsection, where we introduce the Jacobian dual rank and prove the basic characteristic-free criterion of birationality in terms of this rank. The criterion also holds component-wise as possibly predictable (but not obviously proved!). We took pains to transcribe the criterion into purely geometric terms, except for the Jacobian dual rank itself, whose geometric meaning is not entirely apparent at this stage. This concept has evolved continuously from previous notio...