“…They argued that the case for the conditioned‐reinforcement hypothesis was unproven where humans were concerned. With a resurgence of interest in observing‐response experiments (e.g., DeFulio & Hackenberg, 2008; Fantino, 2008; Pessoa, Huziwara, Perez, Endemann, & Tomanari, 2009; Shahan & Podlesnik, 2005; 2008; Tomanari, 2004), it would appear to be a good time to assess the alternative account given by Lieberman et al Toward this end, we review and evaluate their argument and results, and then present some new data that would appear to support the conditioned‐reinforcement hypothesis in humans.…”