Combating the fear of <scp>COVID</scp>‐19 through shared accommodations: Does perceived human presence create a sense of social connectedness?

Dogerlioglu-Demir, Kivilcim; Akpınar, Ezgi; Ceylan, Melis

doi:10.1002/cb.2015

Cited by 10 publications

(12 citation statements)

References 67 publications

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“…Recent studies have shown that vehicle ownership among younger people has been declining and these technology-savvy consumers are keen to explore alternative modes of transportation (Bernardi, 2018; Lavieri et al ., 2017; Menon et al ., 2019). In fact, the sharing economy has been shown to provide numerous social benefits and fostering social connectedness among its users (Dogerlioglu-Demir et al , 2021; Liang et al , 2021).…”

Section: Perceived Relative Advantagementioning

confidence: 99%

Cab-sharing services and transformation expectations of consumers: the moderating role of materialism

Shaikh

Mukerjee

Banerjee

2022

BIJ

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PurposeThe study examines the role of attitude, perceived relative advantage and perceived risk on intention to participate in the sharing economy–based cab services in India. Further, it investigates the impact of intention to participate in the sharing economy on transformation expectations of consumers. Finally, the study tests the moderating role of materialism in the relationship between intention to participate in the sharing economy and transformation expectations of consumers.Design/methodology/approachThis study used cross-sectional survey research design to collect data from 408 respondents through online questionnaire in India, an emerging market. The study analysed the data using structural equation modelling technique using IBM AMOS software.FindingsThe findings of the study suggest that perceived relative advantage and attitude influences the intention to participate in the sharing economy. Intention to participate in the sharing economy positively influences transformation expectations. Materialism moderates the relationship between intention to participate and transformation expectations of consumers.Research limitations/implicationsIn a departure from previous studies, this study establishes that perceived risk may not be an important factor driving the intention to participate in the sharing economy. Further, it is among the first studies to establish the role of intention to participate in the sharing economy as a possible driver of transformation expectations.Practical implicationsThe importance of transformation expectations can be communicated as an outcome to encourage participation in the sharing economy. Managers can highlight the relative advantages to promote participation in the sharing economy.Originality/valueThis study is probably the first attempt to understand the transformation expectations of consumers in the sharing economy. Further, the study tests the moderating role of materialism in the relationship between intention to participate and transformation expectation of consumers.

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Section: Perceived Relative Advantagementioning

confidence: 99%

Cab-sharing services and transformation expectations of consumers: the moderating role of materialism

Shaikh

Mukerjee

Banerjee

2022

BIJ

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“…Please also note that in Turkey, where we conducted our study, COVID-19 policies have been moderately stringent. For instance, certain workplaces, schools, and recreational areas were closed, yet travel was allowed with proof of accommodation reservations (Dogerlioglu-Demir et al, 2021 ; Hale, et al, 2021 ). Even in the beginning of the pandemic (January 2020), the rate of use of masks was high though there was no legal obligation to do so (60% of those surveyed wore masks when in public) (Akdeniz et al, 2020 ).…”

Section: Methodsmentioning

confidence: 99%

Masked emotions: Do face mask patterns and colors affect the recognition of emotions?

2022

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Previous research has shown that face masks impair the ability to perceive social information and the readability of emotions. These studies mostly explored the effect of standard medical, often white, masks on emotion recognition. However, in reality, many individuals prefer masks with different styles. We investigated whether the appearance of the mask (pattern: angular vs. curvy and color: black vs. white) affected the recognition of emotional states. Participants were asked to identify the emotions on faces covered by masks with different designs. The presence of masks resulted in decreasing accuracy and confidence and increasing reaction times, indicating that masks impair emotion recognition. There were no significant effects of angularity versus curvature or color on emotion recognition, which suggests that mask design may not impair the recognition beyond the effect of mere mask wearing. Besides, we found relationships between individual difference variables such as mask wearing attitudes, mask design preferences, individual traits and emotion recognition. The majority of participants demonstrated positive attitudes toward mask wearing and preferred non-patterned black and white masks. Preferences for white masks were associated with better emotion recognition of masked faces. In contrast, those with negative attitudes toward masks showed marginally poorer performance in emotion recognition for masked faces, and preferred patterned more than plain masks, perhaps viewing masks as a fashion item rather than a necessity. Moreover, preferences to wear patterned masks were negatively related to actual wearing of masks indoors and perceived risks of COVID.

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“…In the case of the latter two examples above, the results are consistent with a related form of magical thinking known as trait transference. Additionally, Dogerlioglu‐Demir et al (2022) found that imbuing a shared accommodation with human presence decreases the fear of contracting COVID‐19.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

What was yours is (for now) mine: Prior user knowledge reduces product satisfaction but can improve experiential satisfaction in access‐based consumption

Stough

Carter

2023

J of Consumer Behaviour

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With the rise of the sharing economy, more consumers than ever are thinking about products not in terms of ownership, but in terms of access necessary to facilitate experiences. In this paper, we build on prior literature, which distinguished product from experiential satisfaction to explore the role that knowledge of a prior user plays in shaping these two types of satisfaction in access‐based consumption experiences. Across three studies, we demonstrate that product and experiential satisfaction can be affected differently when consumers are provided with information about previous users of products. We find that information about the previous user of a product consistently negatively impacts product satisfaction. However, we find that when the previous user has positive and experientially relevant traits, experiential satisfaction is increased. When the information about the previous user is negative or experientially irrelevant, experiential satisfaction is decreased. In cases in which we find a positive effect of prior user information on experiential satisfaction, we find it is mediated by transfer of the previous user's traits and that the effectiveness of this mechanism depends on the relevance of traits and the stability of the self‐concept of the consumer.

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Combating the fear of COVID‐19 through shared accommodations: Does perceived human presence create a sense of social connectedness?

Cited by 10 publications

References 67 publications

Cab-sharing services and transformation expectations of consumers: the moderating role of materialism

Cab-sharing services and transformation expectations of consumers: the moderating role of materialism

Masked emotions: Do face mask patterns and colors affect the recognition of emotions?

What was yours is (for now) mine: Prior user knowledge reduces product satisfaction but can improve experiential satisfaction in access‐based consumption

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