The current study challenges traditional approaches to Visual-Verbal cognitive style as a unitary bipolar dimension, and instead suggests a new three-dimensional cognitive style model developed on the basis of modern cognitive science theories that distinguish between object imagery, spatial imagery and verbal dimensions. The results of the confirmatory factor analysis demonstrated that the overall fit to the data of the new three-dimensional model of cognitive style was significantly better than that of a traditional model. Furthermore, based on the new theoretical model, we designed and validated a new self-report instrument assessing the individual differences in object imagery, spatial imagery and verbal cognitive styles, the Object-Spatial Imagery and Verbal Questionnaire (OSIVQ). Across a series of studies, the OSIVQ demonstrated acceptable internal reliability as well as construct, criterion and ecological validity. The current study supports the validity of an objectspatial-verbal cognitive style dimension and related measures when developed on the basis of modern cognitive science theories.

The results show that object visualization relates to artistic creativity and spatial visualization relates to scientific creativity, while both are distinct from verbal creativity. Furthermore, our findings demonstrate that style predicts corresponding dimension of creativity even after removing shared variance between style and visualization ability. The results suggest that styles might be a more ecologically valid construct in predicting real-life creative behaviour, such as performance in different professional domains.

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The present work aimed to systematically examine sensory and higher level correspondences to angular and curved shapes. Participants matched angular and curved abstract shapes to sensory experiences in five different modalities as well as to emotion, gender, and name attributes presented as written labels (Study 1) and real experiences (Study 2). The results demonstrated nonarbitrary mapping of angular and curved shapes to attributes from all basic sensory modalities (vision, audition, gustation, olfaction, and tactation) and higher level attributes (emotion, gender, and name). Participants associated curved shapes with sweet taste, quiet or calm sound, vanilla smell, green color, smooth texture, relieved emotion, female gender, and wide-vowel names. In contrast, they associated angular shapes with sour taste, loud or dynamic sound, spicy or citrus smell, red color, rough texture, excited or surprise emotion, male gender, and narrow-vowel names. These prevalent correspondences were robust across different shape pairs as well as all sensory and higher level attributes, presented as both verbal labels and real sensory experiences. The second goal of this research was to examine the relationship between the shape correspondences and individual differences in emotional processing, assessed by self-report and performance measures. The results suggest that heightened emotional ability is associated with making shape attributions that go along with the found prevalent trends.