Colors and Its Significance

Abstract

Color is a meaningful constant for sighted people and it’s a powerful psychological tool. Attention is captured subconsciously for color before people can consciously attend to something. Color psychology is the study of hues as a determinant of human behavior. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Color therapy is also known as chromotherapy, color therapy, colorology or cromatherapy. In this chapter it gives meanings of various colors, what colors means, how do they affect mood and personality of person. It gives an account of what color psychology is, and uses of color psychology in treating illness as well its use in marketing business.

Color Consistency in Provincial Logos on the Island of Java with Use of Color Code

“…Meghamala, Tavaragi and Sushma stated, The meaning of colors can vary depending on culture and circumstances. The physiological and emotional effect of color in each person is influenced by several factors such as past experiences, culture, religion, natural environment, gender, race, and nationality [18]. The color on the logo can affect the perception of the public.…”