Coloring the destination: The role of color psychology on Instagram

Yu, Chunxia; Xie, Selina Yuqing; Wen, Jun

doi:10.1016/j.tourman.2020.104110

Cited by 102 publications

(80 citation statements)

References 86 publications

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“…pictures and videos) [5], Instagram has rapidly emerged as a trendy channel for tourists, especially the young tech-savvy generation, to share their travel experiences [3,6]. Comparing to other social media sites that are text intensive, pictures shared on Instagram create inspiration [7] and trigger potential tourists' imagination towards a destination [8]. This can be evidenced by several studies related to Instagram tourism published recently [7][8][9].…”

Section: Introductionmentioning

confidence: 99%

“…Comparing to other social media sites that are text intensive, pictures shared on Instagram create inspiration [7] and trigger potential tourists' imagination towards a destination [8]. This can be evidenced by several studies related to Instagram tourism published recently [7][8][9]. In a nutshell, existing literature has focused on the role of Instagram in the perceived and projected destination image [10,11], destination branding [9], tourists' perceptions and online reactions (e.g.…”

Section: Introductionmentioning

confidence: 99%

“…In a nutshell, existing literature has focused on the role of Instagram in the perceived and projected destination image [10,11], destination branding [9], tourists' perceptions and online reactions (e.g. likes and comment) [6], the effectiveness of visual content [8], and the influence on travel planning [10]. Instagram has been proved as an essential tool for tourists to express their experiences, in which, about 45% of users reported travel as their top interests on Instagram [12].…”

Section: Introductionmentioning

confidence: 99%

“…However, since the existing research often addressed Instagram from the perspectives of destination marketers, the antecedents of sharing photographs on Instagram remain ambiguous. Scholars also claim that the role of Instagram is in its infancy in the content of travel and tourism [6,8,9].…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

The Implicit and Explicit Motivations of Tourist Behaviour in Sharing Travel Photographs on Instagram: A Path and Cluster Analysis

Daxböck

Dulbecco

Kursite

et al. 2021

Information and Communication Technologies in Tourism 2021

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Instagram has been an emerging platform for tourists to share their experiences and connect with other users in the multiphasic travel stages. Despite the huge number of photographs shared on Instagram on a daily basis, it remains ambiguous regarding the underlying motives of tourists’ posting behaviour. Thus, this study aims to conceptualise a framework based on the internal and external triggers of sharing travel photographs through a mix methods design involving diary studies and questionnaires. By conducting a path analysis, this study presents and validates a theoretical model including various motivational factors; namely enjoyment, self-esteem, recognition, interests, social norms, goals, social ties, social status and prestige, self-efficiency, outcome expectations and memorabilia. Meanwhile, this research clusters young techsavvy tourists into four distinct segments based on their behaviour of using Instagram while traveling. By bridging motivational theories, social psychology, and social media in the context of tourism, this research extends literature related to user-generated content and Instagram. Practically, this research allows marketers to optimise the effectiveness of marketing strategies based on the characteristics of tourists and their behaviour on social media platforms.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The Implicit and Explicit Motivations of Tourist Behaviour in Sharing Travel Photographs on Instagram: A Path and Cluster Analysis

Daxböck

Dulbecco

Kursite

et al. 2021

Information and Communication Technologies in Tourism 2021

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“…• colour influences on behaviour (Gil & Le Bigot, 2017), organization (Beyes, 2016), social media (Yu et al, 2020), law (Vaz et al, 2015, and others.…”

mentioning

confidence: 99%

Experimental Research On The Colour Yellow Meanings In British And American Rock-Discourse

Dymova¹,

Kareva²

2020

European Proceedings of Social and Behavioural Sciences

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Fashion influencers on Instagram: Determinants and impact of opinion leadership on female millennial followers

Jegham

Bouzaabia

2022

J of Consumer Behaviour

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In the fashion industry, the effectiveness of influencer marketing, known as “opinion leaders,” via Instagram remains little known to brand managers and scholars despite the frequent use of such a communication strategy by companies in recent years. Likewise, to the best of our knowledge, no study has jointly addressed the determinants of opinion leadership, specifically source and content factors. This article aims to examine the determinants and impact of opinion leadership on Instagram female millennial followers' intention to adopt fashion recommendations. Data was taken from a survey carried out on 280 followers of a fashion Instagram account. Web‐administered questionnaires were used to collect the data, which was processed using an exploratory factor analysis and a structural equation modeling. The findings indicated that perceived credibility, psychological closeness to the influencer, and perceived originality of content affected respectively opinion leadership. Thus, opinion leadership affected positively consumer's intention to follow recommendations. Moreover, it turned out that perceived product‐influencer congruence had no moderating effect on the link between opinion leadership and the followers' intention to follow recommendations. Then, this study contributes to a better understanding of the determinants of opinion leadership and the impact of opinion leaders on promoting fashion products.

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Coloring the destination: The role of color psychology on Instagram

Cited by 102 publications

References 86 publications

The Implicit and Explicit Motivations of Tourist Behaviour in Sharing Travel Photographs on Instagram: A Path and Cluster Analysis

The Implicit and Explicit Motivations of Tourist Behaviour in Sharing Travel Photographs on Instagram: A Path and Cluster Analysis

Experimental Research On The Colour Yellow Meanings In British And American Rock-Discourse

Fashion influencers on Instagram: Determinants and impact of opinion leadership on female millennial followers

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