Color Perception and Affect

Aaronson, Bernard S.

doi:10.1080/00029157.1971.10402141

Cited by 8 publications

(12 citation statements)

References 6 publications

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“…Stimulation with blue light was associated with increased relaxation, less anxiety and less hostility, while stimu lation with red definitely increased tension and excitement. Since then, Aaronson 50 and Plack and Schick 51 reported similar effects of specific colours on activation and arousal. Finally, Wolfahrt and Sam 52 in 1982 not only confirmed the effects of selected colours on behaviour and physiology, but also corroborated Ehrenwald's finding that blind subjects were as affected as sighted ones.…”

Section: The Influence Of Coloured Light On Muscle Tonusmentioning

confidence: 72%

The History of Bioelectromagnetism

Bischof¹

1994

Bioelectrodynamics and Biocommunication

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Section: The Influence Of Coloured Light On Muscle Tonusmentioning

confidence: 72%

The History of Bioelectromagnetism

Bischof¹

1994

Bioelectrodynamics and Biocommunication

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“…These differences are supported by physiological measures (Gerard, 1957;Jacobs & Hustmeyer, 1974;Mikellides, 1990). The induction of color through post-hypnotic suggestion produces behavior effects in accordance with Birren's (1961) continuum of arousing and inhibitory colors (Aaronson, 1971). Effects of inhibitory and arousing colors on work performance must be qualified by the nature of the tasks, particularly on whether physical or mental effort is required (Stone, 2003).…”

Section: Color -Shape Connotations Of Geometric Figuresmentioning

confidence: 88%

Color–Shape Connotations of Geometric Figures

Sommer

Cho

2004

Journal of Interior Design

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While many studies have examined the affective value of colors and shapes, there has been little investigation regarding how color and shape interact to influence affective response. This series of studies examined the semantic connotations of geometric shapes presented in different hues. Ratings of color names were similar to ratings of colors attached to shapes. When different combinations of color and shape were rated, color potentiated ratings of shape in a particular dimension, and vice versa (e.g., warm colors generally increased activity and cool colors decreased it). Color had more influence than did shape on connotations of activity and value. Only on ratings of size did shape have more effect than did color. The circle was rated as the most valuable and strongest of the five figures; the triangle was least valuable and lowest on strength. Color both potentiates those differences and adds specific new effects. Blue and green are the most‐valued hues: brown and black the least‐valued and least‐active colors. Brown is also low on strength, but black was rated as the strongest of the six colors. Within the 30 shape‐color interactions, the black circle was the largest and strongest figure. However, while black was very strong, it was rated low on value. Although translation of these findings into design recommendations can only be done with reference to a specific setting and client, it is important that designers are aware of the associative links between colors and generic geometric shapes and that they use those connections when appropriate.

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“…However, our study design did not allow us to elucidate which particular color images are more effective modulators or stimulators for different subjects. Although color preference seems to change with several variables (Aaronson, 1971), for example, cultural background, personal character, mood, and physical condition, we might expect that colors associated with natural shapes or scenes would be an effective stimulator for Japanese people, given that nature is highly valued in the Japanese culture. To effectively use color images to change a subject’s mood into a more relaxed state and, consequently, to be able to change the attitude to stress acceptance of patients who have been experiencing ongoing stress, we need to carry out further studies to determine which particular color images or types of color images are most likely to be effective with which types of individuals or types of mood or health conditions.…”

Section: Discussionmentioning

confidence: 99%

“…Birren (1950) found an influence of color on several physical variables, including blood pressure, pulse rate, and breathing rate. Aaronson (1971) and Plack and Shick (1974) found that individuals associate certain colors with specific moods or emotional characteristics.…”

Section: Introductionmentioning

confidence: 99%

“…Although our study is based on the same scientific framework as colored light therapy, we used colors in the form of images to allow for the possibility that the effect of color might be enhanced by the image or shape (Aaronson, 1971). Japan is a country that has four clearly defined seasons, with different associated colors, and there is a strong cultural emphasis on nature in Japan.…”

Section: Introductionmentioning

confidence: 99%

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Effects of color images on stress reduction: Using images as mood stimulants

Saito

Tada

2007

Japan Journal Nursing Sci

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Aim: The aim of this study was to determine whether color images can be used as mood stimulants. Methods: Color photographs of natural scenery were shown to an experimental group (n = 10), while the same images in black and white were shown to a control group (n = 10). The test subjects were healthy, adult volunteers who were exposed to psychosomatic stress in mental work rather than physical labor. To determine the effects of the color images, the levels of salivary chromogranin A (CgA) and salivary cortisol were measured as biochemical parameters, and the mood adjective score was examined as an emotional parameter before and after showing the subjects the images. The data obtained were statistically compared. Results: In the experimental group, the salivary CgA level decreased significantly after viewing the color images. In the control group, the salivary cortisol level increased significantly after viewing the black and white images. The changes in the salivary CgA and salivary cortisol values in the experimental group were significantly different from the corresponding changes in the control group. In the experimental group, after viewing the color images, the negative mean mood score decreased, and four subjects were shown to have had their mood changed to a more parasympathetically dominant state, as assessed by alterations in three or more of four stress parameters (CgA, cortisol, Multiple Mood Scale negative and positive factors). Conclusion: Color images might potentially change the mood of a viewer to a more parasympathetically dominant state.

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Color Perception and Affect

Cited by 8 publications

References 6 publications

The History of Bioelectromagnetism

The History of Bioelectromagnetism

Color–Shape Connotations of Geometric Figures

Effects of color images on stress reduction: Using images as mood stimulants

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