Abstract:The article is devoted to solving the task of analyzing the essence, features, and rules of brand coloristic as a tool for influencing the target audience of a fashion brand. The authors proposed approaches to using mobile applications as color information technologies to develop brand coloristic of the projected image of a clothing model. As a result of the conducted research, a color design strategy for fashion brand garments was developed. The essence of a comprehensive study of color perception: its theory… Show more
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