Color as an Environmental Processing Cue: External Affective Cues Can Directly Affect Processing Strategy Without Affecting Mood

Soldat, Alexander S.; Sinclair, Robert C.; Mark, Melvin M.

doi:10.1521/soco.1997.15.1.55

Cited by 159 publications

(106 citation statements)

References 13 publications

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“…A typical feeling-based inference is the "how do I feel about it" heuristic (Schwarz and Clore 1988), whereby people infer liking/disliking or satisfaction/dissatisfaction from the valence of their feelings (e.g., Gorn et al 1993;Pham 1998;Schwarz and Clore 1983). Feelings have also been shown to guide inferences and judgments about causal responsibility (Keltner, Ellsworth, and Edwards 1993), the desirability of risk-reward trade-offs (Raghunathan and Pham 1999), proper problem-solving strategies (Soldat, Sinclair, and Mark 1997), and perceived risks (Lerner and Keltner 2000).…”

Section: Feeling-based Evaluationmentioning

confidence: 99%

Affect Monitoring and the Primacy of Feelings in Judgment

Pham¹,

Cohen²,

Pracejus³

et al. 2001

J Consum Res

416

307

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Multidisciplinary evidence suggests that people often make evaluative judgments by monitoring their feelings toward the target. This article examines, in the context of moderately complex and consciously accessible stimuli, the judgmental properties of consciously monitored feelings. Results from four studies show that, compared to cold, reason-based assessments of the target, the conscious monitoring of feelings provides judgmental responses that are (a) potentially faster, (b) more stable and consistent across individuals, and importantly (c) more predictive of the number and valence of people's thoughts. These findings help explain why the monitoring of feelings is an often diagnostic pathway to evaluation in judgment and decision making.

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Section: Feeling-based Evaluationmentioning

confidence: 99%

Affect Monitoring and the Primacy of Feelings in Judgment

Pham¹,

Cohen²,

Pracejus³

et al. 2001

J Consum Res

416

307

View full text Add to dashboard Cite

show abstract

“…More specifically, Soldat et al (1997) proposed that external cues that are associated with positive or negative hedonic states but that do not themselves elicit affect, may independently signal whether the current situation is safe or problematic and thereby give rise to differential processing styles. One such environmental cue is color.…”

Section: The Role Of Nonaffective Signals In Cognitive Tuningmentioning

confidence: 99%

“…One such environmental cue is color. Soldat et al (1997) suggested that the color red signifies happiness and, by means of association, informs the individual that the The Influence of Nonaffective Signals on Creativity Assuming that external, nonaffective processing cues can influence cognitive tuning in a manner parallel to affective experience, it follows that such cues should also influence creativity in like fashion. Specifically, nonaffective cues associated with positive hedonic states should give rise to a more risky, heuristic processing style and facilitate creative problem solving, whereas nonaffective cues associated with negative hedonic states should elicit a more risk-averse, systematic processing style and impair creativity.…”

Section: The Role Of Nonaffective Signals In Cognitive Tuningmentioning

confidence: 99%

“…In contrast, the color blue signifies negative affect and informs the individual that the current situation is problematic. Using this reasoning, Soldat et al (1997) posited that incidental exposure to either red or blue background stimuli would lead individuals to respectively adopt either a heuristic or systematic processing style, leading to corresponding differences in problem solving.…”

mentioning

confidence: 99%

“…In two studies, Soldat et al (1997) tested this hypothesis by administering an analytical problem-solving task (excerpts from the Graduate Record Examination; GRE) printed on either red or blue paper. Inasmuch as analytical problem-solving tasks require careful, detail-oriented processing, it was predicted that the systematic processing style elicited by the blue paper would bolster performance on the experimental task relative to the heuristic processing style elicited by the red paper.…”

mentioning

confidence: 99%

See 2 more Smart Citations

The effects of approach and avoidance motor actions on the elements of creative insight.

Friedman¹,

Förster²

2000

Journal of Personality and Social Psychology

326

339

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The authors propose that the nonaffective bodily feedback produced by arm flexion and extension informs individuals about the processing requirements of the situation, leading to the adoption of differential processing styles and thereby influencing creativity. Specifically, the authors predicted that arm flexion would elicit a heuristic processing strategy and bolster insight processes, whereas arm extension would elicit a systematic processing strategy and impair insight processes. To test these predictions, the authors assessed the effects of these motor actions on 3 central elements of creative insight: contextual set-breaking, restructuring, and mental search. As predicted, in 6 experiments, ann flexion, relative to arm extension, facilitated insight-related processes. In a 7th experiment, arm extension, relative to arm flexion, facilitated analytical reasoning, supporting a cognitive tuning interpretation of the findings.

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Creativity: Past, present, and future

Mehta

Dahl

2018

Consumer Psychology Review

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Our understanding of creativity has come a long way from when it was considered to be a mystical power. Indeed, creativity has grown into a defined cognitive process that can be influenced by a diverse range of internal and external factors. This article begins with a brief discussion of the history of creativity as a psychological construct and then outlines more recent work in the area, particularly focusing on how our understanding of creativity has been expanded in the last decade. In doing so, we explicate four defining factors that have been shown to play a critical role in shaping consumer creativity: cognitive ability, motivation, social‐personality, and environment. The article concludes with a discussion of three topics that we believe hold promise for future research efforts in the area.

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Color as an Environmental Processing Cue: External Affective Cues Can Directly Affect Processing Strategy Without Affecting Mood

Cited by 159 publications

References 13 publications

Affect Monitoring and the Primacy of Feelings in Judgment

Affect Monitoring and the Primacy of Feelings in Judgment

The effects of approach and avoidance motor actions on the elements of creative insight.

Creativity: Past, present, and future

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