Collective Intelligence to Solve Creative Problems in Conceptual Design Phase

Flores, René Lopez; Negny, Stéphane; Belaud, Jean Pierre; Lann, Jean-Marc Le

doi:10.1016/j.proeng.2015.12.394

Cited by 15 publications

(12 citation statements)

References 16 publications

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“…The information exchange enabled by social media provides an opportunity for businesses to learn from users, competitors and industry as a whole, thereby creating opportunities for the support of innovation in both social and commercial contexts (Curran et al, 2011;P erez-Gonz alez et al, 2017). The unprecedented information visibility in social media has changed the ways in which people source and manage information (Leonardi, 2014), providing a source of competitive intelligence for the corporate innovation process (Floresa et al, 2015;Shao et al, 2015). The use of micro blogs, such as Twitter, has become important for both individuals and organisations to broadcast and discuss opinions in real-time (Zanini et al, 2019).…”

Section: Social Media's Role In Knowledge and Innovationmentioning

confidence: 99%

“…The results from both data sources supported RQ1 , that Twitter is used as a tool in B2B markets, providing companies with a powerful channel to access information, knowledge and build relationships from which to develop innovations and sustain competitiveness (Swani et al , 2014; Estellés-Arolas and González-Ladrón-de-Guevara, 2012). Innovation is central to a firm's competitive advantage, and previous research has shown that social media channels have a role to play in the development and support of this innovation (Floresa et al , 2015; Shao et al , 2015). The results strengthen previous findings (Floresa et al , 2015; Leek et al , 2019) that social media channels such as Twitter can be used as a source of information, ideas and innovation through crowdsourcing.…”

Section: Theoretical Contribution and Managerial Implicationsmentioning

confidence: 99%

“…Innovation is central to a firm's competitive advantage, and previous research has shown that social media channels have a role to play in the development and support of this innovation (Floresa et al , 2015; Shao et al , 2015). The results strengthen previous findings (Floresa et al , 2015; Leek et al , 2019) that social media channels such as Twitter can be used as a source of information, ideas and innovation through crowdsourcing.…”

Section: Theoretical Contribution and Managerial Implicationsmentioning

confidence: 99%

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The use of Twitter for innovation in business markets

Cripps

Singh

Mejtoft

et al. 2020

MIP

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PurposeThe purpose of this research is to investigate the use of Twitter in business as a medium for knowledge sharing and to crowdsource information to support innovation and enhance business relationships in the context of business-to-business (B2B) marketing.Design/methodology/approachThis study uses a combination of methodologies for gathering data in 52 face-to-face interviews across five countries and the downloaded posts from each of the interviewees' Twitter accounts. The tweets were analysed using structural topic modelling (STM), and then compared to the interview data. This method enabled triangulation between stated use of Twitter and respondent's actual tweets.FindingsThe research confirmed that individuals used Twitter as a source of information, ideas, promotion and innovation within their industry. Twitter facilitates building relevant business relationships through the exchange of new, expert and high-quality information within like-minded communities in real time, between companies and with their suppliers, customers and also their peers.Research limitations/implicationsAs this study covered five countries, further comparative research on the use of Twitter in the B2B context is called for. Further investigation of the formalisation of social media strategies and return on investment for social media marketing efforts is also warranted.Practical implicationsThis research highlights the business relationship building capacity of Twitter as it enables customer and peer conversations that eventually support the development of product and service innovations. Twitter has the capacity for marketers to inform and engage customers and peers in their networks on wider topics thereby building the brand of the individual users and their companies simultaneously.Originality/valueThis study focuses on interactions at the individual level illustrating that Twitter is used for both customer and peer interactions that can lead to the sourcing of ideas, knowledge and ultimately innovation. The study is novel in its methodological approach of combining structured interviews and text mining that found the topics of the interviewees' tweets aligned with their interview responses.

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Section: Social Media's Role In Knowledge and Innovationmentioning

confidence: 99%

Section: Theoretical Contribution and Managerial Implicationsmentioning

confidence: 99%

Section: Theoretical Contribution and Managerial Implicationsmentioning

confidence: 99%

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The use of Twitter for innovation in business markets

Cripps

Singh

Mejtoft

et al. 2020

MIP

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“…Accordingly, marketing intelligence is addressed as collective intelligence for solving creative problems. [53] As mentioned above, the digital technique "targeting" stands for the digital search with the aim of addressing customers, with the targeted control of mobile and situation-dependent identification of context-dependent target groups. It enables location-dependent communication: Advertising for the same brand in the respective context of the location, for example, sports advertising in stadiums or taxi advertising after busses have been delayed and the delay has been digitally recorded online by the local transport companies.…”

Section: ) Marketing Intelligence As Creative Marketingmentioning

confidence: 99%

Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing

Lies¹

2019

IJIMAI

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This section introduces marketing from a digital-technological point view, following the popular digitalization processes of corporations. This review thus also describes the current landscape of digital marketing. Digitalization is supposed to be "unavoidable" [2], i.e. it becomes the foundation of applied marketing. With regards to digital marketing in combination with web-based services, marketers are experiencing an epoch "(…) of technology explosion and easy access to it by consumers (…)." [3] 1) Marketing Intelligence as IT-marketing and Big Data Marketing The introductory part of this paper concentrates on the term "marketing intelligence" in order to trace the path from digital data techniques to social engineering. The term "intelligence" is anything but new. As early as the 1960s, Kelley formulated the significance of marketing intelligence for management in the age of the information revolution. Even then, an increase in data volumes had been diagnosed [4]: Market information can be compared with that of military intelligence services. Top management staff must set up information channels at all data collection points. He proposes to create a novel position of "vice

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“…But as a translator has to constantly solve such problems in situation of humorous texts translation from a source language to a target one it means that the quality of translation is discredited. Consequently, creating a similar valid system which can make the unconscious thinking process easier (partially, at least) is of great practical value because 'the resolution process is capable to guide creativity to generate innovative solutions, at the same time that it stores, indexes and reuses knowledge in order to accelerate the innovation process' (Flores, 2015).…”

mentioning

confidence: 99%