Thegreen procurement (GP) for construction industry and its implementation requires government interventionparticularly through policies, initiatives, and incentives. GP is relatively a new concept especially in Malaysian construction industryand its implementation is stillambiguous even though GP is globally recognised. Hesitationin implementing GP among construction stakeholderisdue to lacking of familiarity, lack of available standard guidelinesand awareness among stakeholders. These are the challenges that hindered the adoption of GP among construction stakeholders in Malaysia. In construction industry, collaboration among construction stakeholder is fundamental towards construction projects’ success and also depending on the support from various stakeholders to meet the project objectives.Thus, this conceptual paper is intended to highlight the importance of collaborative approach and way forward with GP as a strategy to solve environmental problems. Specifically, it looksinto government’s intervention to promote, empower the understanding, creating awareness, and willingness of construction stakeholders to implement GP in construction projects. The preliminary framework is developed through literature review and questionnaire surveywereusedas the method to collect and analyze the findings. The paper concludesthat collaborative approach providesa better platform forall the parties,particularly the construction stakeholders to be better engaged, in terms of communication, well informed, more aware and willing to implement the GP throughout the construction process.