2015
DOI: 10.2174/1874110x01509010775
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Collaborative Optimal Pricing Model of Dual-Channel Supply Chain

Abstract: Dual-channel not only provides reasonable products but also a large quantity of opportunities, where the members' attitude towards risk has a major impact on channel optimization. In this paper, risks are classified as general risk and interruption risk. As for general risk, combined with risk-aversion attitude, mean-variance method is used to build optimal pricing model and expected utility model based on independent decision-making and collaborative decision-making mode. Besides, online channel substitution … Show more

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Cited by 4 publications
(2 citation statements)
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“…Chen and Wang [5] studied smart phone supply channel selection in different power structures; they pointed out that the firm who has higher channel power will gain more profit. Liu and Xu [6] proved that dual-channel collaborative pricing enabled avoiding risk effectively. Gao et al [7] established three price models on dual-channel closed-loop supply chain; the results showed that when customer's acceptance with the Internet channel increases, the wholesale price and retail price would decrease, while the optimal recycling transfer price was not affected.…”
Section: Introductionmentioning
confidence: 99%
“…Chen and Wang [5] studied smart phone supply channel selection in different power structures; they pointed out that the firm who has higher channel power will gain more profit. Liu and Xu [6] proved that dual-channel collaborative pricing enabled avoiding risk effectively. Gao et al [7] established three price models on dual-channel closed-loop supply chain; the results showed that when customer's acceptance with the Internet channel increases, the wholesale price and retail price would decrease, while the optimal recycling transfer price was not affected.…”
Section: Introductionmentioning
confidence: 99%
“…However, due to the volatility of the express delivery market, the price of one express delivery will change with the operation between the supplier and the demander and the market environment. Thus, as an effective method to study price decisions, game theory has been studied by many scholars [11][12][13][14]. In actual economic activities, service pricing is an important problem to be solved in the development of a joint distribution system.…”
Section: Introductionmentioning
confidence: 99%