“…The bulk of these studies appear in Information Systems journals and focus on the mechanics and possibilities of intelligent software (e.g. Barragáns-Martínez et al, 2010;Bobadilla, Ortega, & Hernando, 2012;Cheng, Yin, Dong, Dong, & Zhang, 2016;Liao & Lee, 2016;Nilashi, Jannach, Ibrahim, & Ithnin, 2015). Users are aggregated or clustered by their shared ratings of similar items, and various means of optimal aggregation are debated and tested (Bobadilla et al, 2012;Jeong, Lee & Cho, 2010;Lee, Lee, Lee, Hwang & Kim, 2016;Ortega et al, 2013Ortega et al, , 2016Xin, Ouuyang & Zhang, 2011).…”