Collaborative fashion consumption – A cross-cultural study between Tehran and Berlin

Iran, Samira; Geiger, Sonja M.; Schrader, Ulf

doi:10.1016/j.jclepro.2018.11.163

Cited by 80 publications

(94 citation statements)

References 48 publications

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“…Another barrier to reduce consumption levels are the perceived high search costs (i.e., perceived time and effort [67]) of consumers associated with the maintenance of clothing and footwear by extending lifespans. For example, using collaborative consumption principles or donating [17,19,46,68,69], repairing or cleansing services [3,15], or even recycling (i.e., creating a circular economy) are environmentally friendly alternatives to disposal and potential drivers to enhance sustainable consumption.…”

Section: Internal Barriers and Remediesmentioning

confidence: 99%

The Drivers of Sustainable Apparel and Sportswear Consumption: A Segmented Kano Perspective

2020

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The steady increase of sustainable consumer behavior leads companies to strengthen their efforts to become socially and ecologically more sustainable. Particularly in the clothing and footwear industry, more and more companies are aware of their need to fundamentally adapt the way they create value. Sustainability offerings are developed, e.g., usage of upcycled materials (e.g., ocean plastic), circular business models (e.g., decomposition of returned products into components for new ones), as well as adapted product ranges (e.g., smaller or with fewer fashion cycles). However, it is frequently unclear in advance, which offerings will increase (or decrease) satisfaction and, consequently, drive (or not drive) sustainable consumption. The application of a segmented Kano perspective in an apparel and sportswear context that helps to answer these questions is presented: 17 potential offerings were assessed by a sample of 490 consumers. Our analysis demonstrates the usefulness of this methodology and that returning used products (to recycle them), discounts for buying sustainable products, sustainability level indicators, and biobased materials are highly attractive. However, the responsiveness varies across the derived consumer segments, from being decisive or attractive to indifferent or reverse. As assumed, gender and attitude towards sustainability are good predictors for segment membership.

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Section: Internal Barriers and Remediesmentioning

confidence: 99%

The Drivers of Sustainable Apparel and Sportswear Consumption: A Segmented Kano Perspective

2020

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“…The strength and importance of social norms varies across cultures (e.g., Iran et al, 2019;Spencer et al, 2015). Accordingly, Cialdini et al (1990) suggested that the power of norms over behavior was controlled by norm salience that can be related to culture (Ross, 1973).…”

Section: Descriptive Normsmentioning

confidence: 99%

“…Finally, culture is an important additional factor for understanding the underlying mechanisms for both CLT and social norms. Culture affects both perception of time (e.g., Boroditsky et al, 2011;Hall, 1983;Kim et al, 2018) and the strength of norms (e.g., Iran et al, 2019;Spencer et al, 2015). Koreans, who are from a collectivist culture, have a more concrete perception of the near future than Americans, whose culture is individualistic (Kim et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

“…Koreans, who are from a collectivist culture, have a more concrete perception of the near future than Americans, whose culture is individualistic (Kim et al, 2018). Countries also differ in their norms (Abrams et al, 1998), and even when norms are the same, the strength and effects of these norms vary cross-culturally (e.g., Iran et al, 2019;Spencer et al, 2015). High-context cultures like Korea are more likely to conform to social norms than low-context cultures like America (Kim et al, 1998).…”

Section: Introductionmentioning

confidence: 99%

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Temporal Distance and Descriptive Norms on Environmental Behaviors: A Cross-Cultural Examination of Construal-Level Theory

et al. 2020

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Rapid urbanization has beset sustainable consumption. Although many countries are increasingly taking pro-environmental stances, most countries continue to have a low recycling rate and a high littering rate. This study examines the effect of temporal distance as a part of Construal-Level Theory and descriptive norms on pro- and contra-environmental behaviors (i.e., recycling and littering) cross-culturally. Participants were recruited from the United States and South Korea, and randomly assigned to one of five versions of the survey. Findings indicated stronger intention to recycle for the distant future (only 3-year) and no significant difference for littering. Americans showed higher likelihood to recycle than Koreans while Koreans showed higher likelihood to litter when temporal distance was disregarded. Situational descriptive norms showed significant differences cross-culturally, but the interaction of culture and time distance was not visible. Theoretical implications for Construal-Level Theory research and practical implications for environmental policymakers in encouraging pro-environmental behaviors are discussed.

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“…Collaborative fashion can be defined as providing the consumers an option for the alternative of fashion instead of purchasing new fashion products (Iran et al, 2019). There are various alternatives to the classic form of collaboration including swapping, renting and purchasing second-hand fashion.…”

Section: Collaborative Fashionmentioning

confidence: 99%

Systematic Literature Review Of Sustainable Fashion Consumption From 2015 To 2019

Hasbullah¹,

Sulaiman²,

Mas’od³

2020

European Proceedings of Social and Behavioural Sciences

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Collaborative fashion consumption – A cross-cultural study between Tehran and Berlin

Cited by 80 publications

References 48 publications

The Drivers of Sustainable Apparel and Sportswear Consumption: A Segmented Kano Perspective

The Drivers of Sustainable Apparel and Sportswear Consumption: A Segmented Kano Perspective

Temporal Distance and Descriptive Norms on Environmental Behaviors: A Cross-Cultural Examination of Construal-Level Theory

Systematic Literature Review Of Sustainable Fashion Consumption From 2015 To 2019

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