“…In their partnership model, Lambert et al (1996) stated that an appropriately managed and established partnership among buyers and suppliers should eventually improve performance for both parties. Better communication in a partnership supply chain was emphasized by many researchers as one of the influencing factors in establishing a long term partnership among the suppliers and buyers (Ellram and Cooper, 1990;Mohr and Nevin, 1990;Lambert et al, 1996;Fiala, 2005;Li and Lin, 2006;Bhagwat and Sharma, 2007;Lambert, 2008;Trapero et al, 2012;Wei et al, 2012;Wu et al, 2012;Zarandi and Avazbeigi, 2012;Han, 2013;Gabler et al, 2014). In a literature review conducted by Jain et al (2009) regarding the buyer-supplier relationships, it was highlighted that integration of supply chain functions regarding the buyer-supplier relationships will be possible through use of advanced communication technology that allows the real-time flow of information among the participating members.…”