“…Over the past few years, the sharing economy has developed quite rapidly in different ways, from free to commercial, amateur to professional, and local to global (Shuford, 2015). In the tourism and hospitality sector the rise of the sharing economy is particularly evident (Ert et al, 2016;Heo, 2016;Richard and Cleveland, 2016) and it is predicted that the challenges and changes for traditional hospitality and hospitality in general will be significant in the foreseeable future (Cheng, 2016;Guttentag, 2015;Oskam and Boswijk, 2016;Richard and Cleveland, 2016;Sigala, 2014). …”