Collaboration, Intentions, and Local Value Creation from Cruise Arrivals

Abstract

The cruise experience is cocreated between local cruise suppliers (e.g., tourism attractions, ports, and transportation companies) and global cruise liners. Therefore, cruise suppliers' intention to continue delivering services to cruise lines is a key prerequisite for local value creation from cruise arrivals. Given the involvement of multiple stakeholders in the collective creation of value, we elaborate on the relationship between collaboration (both at the port of call and between channel members) and local firms' intentions regarding continued cruise supply. We conducted a survey to learn more about Norwegian cruise suppliers and how collaboration influences their intentions for value creation. Our data demonstrates that a high level of channel cooperation and high cooperativeness at the destination are positively associated with the firms' intentions for cruise supply continuation. Based on our findings, we suggest that a high degree of collaboration, which stimulates the suppliers' intentions to provide services, positively influences local value creation from cruise arrivals.

European Cruise ports: challenges since the pre-pandemic era

“…A number of challenges are operational or strategic. Seeking to host more cruise activities, ports aim to improve their operations and actively seek suitable strategiessuch as interactions with cruise lines, collaboration with the port-city, stakeholders, and policy-makersthat would help them attracting more cruise calls but to also create value from cruise arrivals (see Madsen, Wigger, & Vinogradov, 2018). This is not least because the facilities and the services offered by ports are decisive for the efficiency of cruise calls, the quality of shore excursions, and the overall experience of cruisers (Sanz Blas & Carvajal-Trujillo, 2014).…”

Typology and Models of Cruise Travellers’ Consumption in Coastal Tourist Destinations

“…The analysis of the previous scientific achievements regarding cruising market studies proves that the market is a subject to thorough social and economic analyses. The researchers analyse the development of tourist market in this segment of cruising (Deloitte 2018;FCCA 2019;Honey and Krantz, 2007;Delener, 2010), factors that determine its development (Madsen et al, 2018;Duman and Mattila, 2005), structure of tourist demand for cruise travels (CLIA 2019b; Kizielewicz, 2018), impact of cruising on the social and economic development of coastal regions (Vayá et al, 2016;Brida et al, 2008;FCCA, 2018a;Braun et al, 2002;MacNeill and Wozniak, 2018;Dwyer and Forsyth, 1998) impact of cruising on the social and economic development of coastal regions (Butt, 2007;Johnson, 2002), Other studies are dedicated to maritime accidents, terrorist threats at sea (Pete, 2018;Boven, 2014) and the labour market at sea and HR policy (Kizielewicz, 2017;Thalassinos et al, 2011).…”