To obtain the transverse temperature distribution of running strips under C‐type edge induction heaters during the hot‐rolling process, a coupled electromagnetic–thermal finite‐element model is established using COMSOL, in which the electromagnetic and temperature distributions regularity with various process parameters are systematically obtained. It is shown in the results that the temperature increase is directly proportional to the frequency and current and inversely proportional to the thickness. Meanwhile, the edge temperature drop can be rapidly compensated for using an edge heater, but it also leads to the appearance of a “cat‐ear” high‐temperature zone at the edge; thus, the transverse temperature uniformity cannot be guaranteed. To improve the temperature uniformity of the running strip, a magnetic shield plate is designed to weaken the effect of the cat ear, and the effects of the size and installation position of the shielding plate on the temperature distribution are analyzed. The standard deviation and uniformity of the temperature are used to determine the uniformity of the transverse temperature, and the optimal parameter combination mode of the magnetic shielding amounts is obtained, which can provide a reference for optimizing the heating process at the edge of the strip under moving conditions.