Cognizing tourist loyalty during covid-19 pandemic through virtual reality lens

Suhartanto, Dwi; Dean, David L.; Semiawan, Transmissia; Kusdibyo, Lusianus; Sobarna, Aditia

doi:10.1080/02508281.2021.1974274

Cited by 13 publications

(10 citation statements)

References 53 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The operationalization of destination loyalty typically included scale items referring to recommendation or positive word-of-mouth (WOM) about the destinations, combined with other revisit intentions items within the same loyalty construct. However, some investigations specified and operationalized tourists’ recommendations or endorsements as additional, separate constructs in their models (e.g., Chebli et al, 2021 ; Kralikova et al, 2021 ; Koç et al, 2022 ; Suhartanto et al, 2022 ; Carvache-Franco et al, 2022a , b ).…”

Section: Resultsmentioning

confidence: 99%

“…Three of the reviewed works addressed technological innovations used by consumers and also as part of the destination’s offerings. Suhartanto et al (2022) showed the influence that virtual reality (VR) has on intentions to physically “return” to the destination as determined by experience with VR system (β = 0.186), experience with VR attraction (β = 0.178), and satisfaction with VR (β = 0.401). Manchanda and Deb (2022) also researched the use of multisensory VR technology and found destination loyalty predicted by VR immersion (β = 0.479) and satisfaction with VR (β = 0.096), with the statistically significant moderation of health risk (−0.477) between VR immersion and loyalty.…”

Section: Resultsmentioning

confidence: 99%

See 1 more Smart Citation

Loyalty in the time of COVID-19: A review of the literature in tourism destination settings

Cruz-Milán

2023

Front. Psychol.

View full text Add to dashboard Cite

Tourism destinations constitute a conglomerate of attractions, service providers, and retailers that make up the overall offerings and experiences that attract visitors. However, given the severe consequences that the COVID-19 pandemic has had on the tourism industry, it is crucial to appraise consumer loyalty towards destinations in the context of the coronavirus disruptions. An increasing number of academic works examining the factors that influence destination loyalty have been carried out since the pandemic breakout, but no evaluation of their cumulative results and findings has been offered in the literature. Therefore, this research conducts a review of studies that have empirically investigated the drivers of destination loyalty during the pandemic in diverse geographical settings. By analyzing 24 journal articles selected from the Web of Science (WoS) database, this work adds to the literature by providing an assessment of the state-of-the-art body of knowledge about the explanation and prediction of loyalty for tourism destinations in the context of COVID-19.

show abstract

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Loyalty in the time of COVID-19: A review of the literature in tourism destination settings

Cruz-Milán

2023

Front. Psychol.

View full text Add to dashboard Cite

show abstract

“…In an endemic, the information consumers wish to obtain goes beyond the traditional domain of a destination's transportation network as well as the history and culture of a locality (Mckinsey, 2021). Suhartanto et al (2021) highlighted that today's consumers, when making their travelling decisions during an endemic, put a higher priority on other aspects of information, such as the local regulatory requirements of vaccination, lockdown procedures, and quarantine requirements. Given such expectations, it is natural that the perceived usefulness of the VR technology in providing the relevant information remains crucial in engaging the consumers.…”

Section: Discussionmentioning

confidence: 99%

The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?

Tan

Hii

Zhu

et al. 2022

APJML

View full text Add to dashboard Cite

PurposeLeveraging the technology acceptance model (TAM) and the stimulus–organism–response (S–O–R) theory, this paper aims to investigate how the utilitarian and hedonic factors in virtual reality (VR) technologies affect consumers' intention to travel in the endemic phase of COVID-19. At the same time, the study incorporated emotional engagement and two forms of trust as possible organisms for this model.Design/methodology/approachThrough snowball sampling, data collected from 263 respondents were analysed using the partial least square structural equation modelling (PLS-SEM).FindingsThe findings revealed that among the different forms of hedonic and utilitarian factors, all but perceived entertainment has a significant positive relationship to emotional engagement. Additionally, emotional engagement positively influences trust in the product and seller. However, the results show that only trust in the seller has a significant relationship with travelling intention. Predictive analysis shows that the model displays a strong predictive power.Originality/valueThis study differentiates from the existing literature by investigating the effect of VR technologies on the two different forms of trust and emotional engagement on travelling intention. This study extends earlier studies by supplementing the explanatory perspective with a predictive focus, which is particularly important in making sound recommendations on managerial decision-making.

show abstract

“…Given these severe consequences, tourism scholars and practitioners are calling for the advancement of novel, actionable insight to facilitate the sector’s recovery (Lu et al, 2022; Ying et al, 2022), which implies numerous challenges. For example, the pandemic has altered the social environment through measures, including lockdowns, physical distancing, contact tracing, and travel restrictions (Suhartanto et al, 2021; Wen & Leung, 2021), in turn impacting tourists’ expectations and behaviors (Itani & Hollebeek, 2021; Yung et al, 2021). It is, therefore, important to better understand the emerging nature and dynamics characterizing tourism during, and post-, the pandemic (Alyahya & McLean, 2022; Kwok & Koh, 2021).…”

Section: Introductionmentioning

confidence: 99%

“…For example, consumers are increasingly adopting virtual reality (VR)-based tourism services, which help minimize health/safety concerns (vs. physical site visits; Loureiro et al, 2020; Wen & Leung, 2021). Correspondingly, the global VR market has been anticipated to grow from USD 5 billion in 2021, to USD 12 billion in 2024 (Statista, 2022a), in turn also boosting scholarly interest in virtual (e.g., VR-based) tourism services (Alyahya & McLean, 2022; Suhartanto et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective

Rather¹,

Hollebeek

Loureiro

et al. 2023

Journal of Travel Research

View full text Add to dashboard Cite

Though prior research has addressed the role of virtual reality (VR) in tourism, the dynamics and consequences characterizing tourists’ VR-based brand engagement, which has grown significantly since the pandemic, remain tenuous, as, therefore, explored in this research. Addressing this gap, we develop and test a uses-and-gratifications-informed model that explores the impact of tourists’ VR involvement and VR identification on their VR-based brand engagement, and its ensuing effect on their VR-based brand cocreation and brand loyalty intent. Our empirical results corroborate the proposed associations, substantiating VR-based brand engagement’s mediating role. The analyses also confirm the moderating role of tourists’ technology readiness in the association of their VR-based brand engagement on the one hand, and VR-based brand cocreation and brand loyalty intent on the other (i.e., with more technology-ready individuals seeing stronger associations in this regard). We conclude by providing key implications for tourism research and practice.

show abstract

Cognizing tourist loyalty during covid-19 pandemic through virtual reality lens

Cited by 13 publications

References 53 publications

Loyalty in the time of COVID-19: A review of the literature in tourism destination settings

Loyalty in the time of COVID-19: A review of the literature in tourism destination settings

The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?

Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective

Contact Info

Product

Resources

About