The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?

Tan, Kim-Lim; Hii, Ivy S.H.; Zhu, Wenqian; Leong, Choi‐Meng; Lin, Eliver

doi:10.1108/apjml-05-2022-0417

Cited by 26 publications

(8 citation statements)

References 110 publications

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“…The theme consists of content that describes how consumers perceive and interact with VR. Due to the increased commercial interest in VR as a tool that may engage and enhance user experience, prior literature (see Adegoke et al, 2022; Ball et al, 2021; Bano & Siddiqui, 2022; Capasa et al, 2022; Chang, 2022; Grudzewski et al, 2018; Han et al, 2020; Huang et al, 2016; Kim & Hall, 2019; Krasonikolakis et al, 2021; Le et al, 2022; Lee et al, 2019, 2020; Leung et al, 2022; Moorhouse, 2019; Schiopu et al, 2022; Seong & Hong, 2022; Tan et al, 2022) have laid significant groundwork in this area, examining user interactions through the lenses of experience, behavior, and marketing.…”

Section: Discussionmentioning

confidence: 99%

Virtual reality: A review and a new framework for integrated adoption

Fares,

Aversa,

Lee

et al. 2024

Int J Consumer Studies

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Scholarly research on virtual reality (VR) is characterized by a dynamic tension between VR's potential and the challenges impeding its adoption. Grounded in a mixed‐methods systematic review, this research examines the drivers influencing consumer VR adoption by rigorously combining qualitative and quantitative analyses of 158 scholarly articles ranging from 1996 to 2023. Based on an extensive analysis of VR adoption literature, we introduce the Virtual Reality Integrated Adoption Framework (VRIAF), which is the first mixed‐methods systematic review focusing exclusively on VR adoption. This empirically substantiated model integrates key determinants of VR adoption such as consumer attitudes, perceived enjoyment, ease of use, social influences, and previous user experiences. The research identifies four pivotal themes through qualitative exploration, further elucidated by quantitative meta‐analyses and weight analyses. These themes encompass the user experience in VR environments, the role of VR in construction and design, the immersive attributes of VR technologies, and the ongoing technological advancements influencing adoption patterns. This research contributes significantly to the theoretical understanding of VR adoption and provides practical insights for VR professionals. By delineating future research directions, the study bridges the gap between theoretical exploration and practical application, offering a valuable resource for both scholars and practitioners in the field of VR.

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Section: Discussionmentioning

confidence: 99%

Virtual reality: A review and a new framework for integrated adoption

Fares,

Aversa,

Lee

et al. 2024

Int J Consumer Studies

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show abstract

“…The tourism industry is a dynamic global industry which has grown and changed dramatically over the past 20 years (Tan, Hii, Zhu, Leong, & Lin, 2022;Zhang et al, 2022). Many countries, such as Singapore, have relied on tourism for their gross domestic product and job creation.…”

Section: Overviewmentioning

confidence: 99%

Responsible Leadership – A Review of Theories and Literature

2023

JRTM

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The growing research on corporate responsibility and focus on sustainable business activities gave rise to responsible leadership (RL) research. With its roots embedded in social relations and ethics fields, the concept of RL has mushroomed considerably over the last decade. This research note serves as a central point to outline the current state of research into RL. Notably, we would summarize the evolution of RL and map it against the multiple levels of analysis. Based on this analysis, we would further delineate the key research gaps and future research directions that researchers could note.

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“…Due to the inherent nature of livestreaming environment, consumers may experience information asymmetry and increased transaction risks, leading to a lack of trust between live-streamers and consumers, fear of opportunism, and uncertainty in product quality (Gefen et al, 2003). Therefore, trust is even more pertinent in a live-streaming shopping environment where Differences between "buyers" and "non-buyers" consumers count on seller competency and reliability to serve their long-term interests (Tan et al, 2022). In the SOR framework, an organism is conceptualized as an internal change caused by individuals' evaluation of the stimuli (Eroglu et al, 2001).…”

Section: Trust As the Organismmentioning

confidence: 99%

Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?

Tan

Hii

Lim

et al. 2023

APJML

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PurposeDrawing on the stimulus-organism-response (SOR) model, this study examines how live-streaming shopping influences purchase intentions in young consumers. The multigroup analysis is applied to understand the similarities and differences of factors that trigger purchase intentions among buyers and non-buyers in live-streaming shopping.Design/methodology/approachA snowball sampling was used to collect data from 507 Chinese consumers between June and September 2022 using Wenjuanxing, i.e., an online survey platform in China. The data was analyzed using the partial least squares method of structural equation modeling.FindingsThe findings revealed that amongst the three relational bonds, social and structural bonds were positively associated with trust, whereas financial bonds had no significant relationship with trust. This implies that while price discount might not have any significant relationship with trust, the social interactions that college students have with the live-streamers and their products build trust, which in turn translates to purchasing decisions. Comparing buyers and non-buyers, the results support that buyers have a higher level of trust in live-streaming shopping than non-buyers. This is indicative of the authentic and immersive experiences enjoyed by consumers in live streaming that generate structural bonds and foster stronger connections (relational bonds), thereby establishing trust.Originality/valueThis study is one of the first empirical studies targeting college students as participants in live streaming. These findings are expected to provide actionable insights to streamers especially in converting non-buyers to buyers in live-streaming broadcast.

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The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?

Cited by 26 publications

References 110 publications

Virtual reality: A review and a new framework for integrated adoption

Virtual reality: A review and a new framework for integrated adoption

Responsible Leadership – A Review of Theories and Literature

Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?

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