Coffee shop consumers’ emotional attachment and loyalty to green stores: The moderating role of green consciousness

Jang, Yoon Jung; Kim, Woo Gon; Lee, Hae Young

doi:10.1016/j.ijhm.2014.10.001

Cited by 178 publications

(210 citation statements)

References 47 publications

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“…In this study, brand attachment was influential on service loyalty, which is consistent with the studies of Pedeliento et al (2015), Yuksel et al (2010), Jang et al (2015).…”

Section: Resultssupporting

confidence: 90%

Brand Attachment on Service Loyalty in Banking Sector

Taghipourian¹,

Bakhsh²

2016

IJMS

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The purpose of this study is to examine the effects of brand attachment on service loyalty to the services provided by financial sector. As one of the extremely valuable assets of every firm is its brand, attachment creates a deep emotional link between the consumers and the brand such that it contributes to the success of brand management process. To this end, the effects of two dimensions of the construct (brand-self connection and brand prominence) on each of the dimensions of service loyalty would be explored. The questionnaire is based on Park et al. (2010) and Sudhahar et al. (2006). The results of structural equations modeling indicated that brand attachment had a significant positive effect on service loyalty. Furthermore, the existed a positive effect on the dimensions of brand attachment-i.e., brand-self connection and brand prominence-and all dimensions of loyalty-i.e., behavioral, attitudinal, cognitive, conative, affective, commitment, and trust). Among them, brand-self connection had the highest effect on cognitive loyalty, trust-based loyalty, and commitment-based loyalty while brand prominence was most effective on affective loyalty, cognitive loyalty, and trust-based loyalty.Because of the increase in the number of institutions in banking sector and the diversity of services they offer, banking managers can take the advantage of using the results of brand attachment's effect on the study variables and enhance the loyalty to their services.

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“…In this study, brand attachment was influential on service loyalty, which is consistent with the studies of Pedeliento et al (2015), Yuksel et al (2010), Jang et al (2015).…”

Section: Resultssupporting

confidence: 90%

Brand Attachment on Service Loyalty in Banking Sector

Taghipourian¹,

Bakhsh²

2016

IJMS

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“…It confirms previous studies' findings about the positive impact of hotels' green actions on customer satisfaction (Berezan et al, 2013;Prud'homme and Raymond, 2013) and customer loyalty (Jang et al, 2015;Lee et al, 2010). However, this study is one of the first to examine the impact of economic dimension on customers' attitudes and behaviors.…”

Section: Theoretical Implicationssupporting

confidence: 90%

“…Many hospitality businesses have been developing green positioning strategies in recent years (Lee et al, 2010) in order to secure top market positions (Hotelier, 2007). Green management of hospitality businesses and supply chains can also cultivate customer loyalty, shown by more visit intentions, through improving its reputation and differentiating its brand (Han et al, 2011;Jang et al, 2015).…”

Section: The Influence Of Sustainable Hospitality Supply Chain Managementioning

confidence: 99%

Influence of sustainable hospitality supply chain management on customers’ attitudes and behaviors

Gürsoy

2015

International Journal of Hospitality Management

127

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“…The green purchase intention is significantly impacted by environmental consequences showed by Malaysian users of baby diapers exhibiting their loyalty for such store. Jang, Kim, and Lee (2015) stated that individuals feel engrossed in a place or an environment because of a desire to placate specific needs related to what they considered socially and personally preferable.…”

Section: Loyalty Pronenessmentioning

confidence: 99%

The Impact of Personal and Cultural Factors on Green Buying Intentions with Mediating Roles of Environmental Attitude and Eco-Labels as Well as Gender as a Moderator

Hasnain¹,

Raza²,

Qureshi³

2020

SAJMS

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The purpose of this paper is to examine the impact of personality traits of consumers regarding their green buying intention by measuring the mediation effects of eco-labels and environmental attitude along with the moderation of gender. To the researchers' best knowledge, there is a lack of research in developing countries in explaining influence of rarely researched factor such as loyalty proneness on green buying intention. To uncover this gap, using survey method data from a sample of 434 has been collected through a structured questionnaire distributed among employees of the different national and multinational companies. Findings suggest that consumer personality traits except collectivism have a significant impact on Green buying intention. Furthermore, mediation of ecolabels and environmental attitude along with moderation of gender has a strong impact on consumer's green buying intention. These findings depicted that green market is evolving in developing countries, so it has created an open avenue for marketers to better grab the opportunities from green products and focus on establishing that new category of green products in Pakistan. Moreover, present study helps to eliminate the research gap by evaluating the interaction effect of gender with environmental attitude and eco-labels on green buying intention.

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Coffee shop consumers’ emotional attachment and loyalty to green stores: The moderating role of green consciousness

Cited by 178 publications

References 47 publications

Brand Attachment on Service Loyalty in Banking Sector

Brand Attachment on Service Loyalty in Banking Sector

Influence of sustainable hospitality supply chain management on customers’ attitudes and behaviors

The Impact of Personal and Cultural Factors on Green Buying Intentions with Mediating Roles of Environmental Attitude and Eco-Labels as Well as Gender as a Moderator

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