2016
DOI: 10.1628/093245616x14616712130561
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Coexistence of Small and Dominant Firms in Bertrand Competition: Judo Economics in the Lab

Abstract: The theory of "Judo Economics" describes an optimal entry strategy for small firms. Using a capacity limitation, small firms force dominant market incumbents to accommodate. In this article, we study the power of Judo economics as an entry strategy in different market environments. We find experimental evidence supporting the theory in the original setting with a monopolistic, dominant market incumbent. When we introduce a cost advantage for small firms, profits go down. This can be explained by incumbents res… Show more

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Cited by 2 publications
(2 citation statements)
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References 21 publications
(31 reference statements)
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“…Second, in centipede games, an early deviation eliminates both players' potential future earnings, whereas in our games it only affects the victim's. Our game also bears some resemblance to deterministic contests such as all-pay contests (Siegel 2009) and Bertrand competitions (Dufwenberg and Gneezy 2000;Abbink and Brandts 2008;Boone et al 2012;Cracau and Sadrieh 2016), though payoff and equilibrium, again, are very different. In particular, the tension of conflict in our game is not driven by potential material benefit (in fact it is costly to strike), but is hypothesized to be driven by fear and perceived need for selfdefense.…”
Section: Introductionmentioning
confidence: 89%
“…Second, in centipede games, an early deviation eliminates both players' potential future earnings, whereas in our games it only affects the victim's. Our game also bears some resemblance to deterministic contests such as all-pay contests (Siegel 2009) and Bertrand competitions (Dufwenberg and Gneezy 2000;Abbink and Brandts 2008;Boone et al 2012;Cracau and Sadrieh 2016), though payoff and equilibrium, again, are very different. In particular, the tension of conflict in our game is not driven by potential material benefit (in fact it is costly to strike), but is hypothesized to be driven by fear and perceived need for selfdefense.…”
Section: Introductionmentioning
confidence: 89%
“…Thomas [2] finds empirical evidence for successful Judo-type entrants in various branches. Using a controlled laboratory experiment, Cracau and Sadrieh [3] show that Judo limitation is a powerful tool for entrants in different market environments including multiple incumbents and a cost advantage for the entrant. Theoretical work has elaborated the original setting and introduced dynamics [4], an altered sequence of capacity and pricing decisions [5], or asymmetric firms [6].…”
Section: Introductionmentioning
confidence: 99%