Metal-catalyzed C sp2 À H oxygenation is a synthetically invaluable transformation that enables the incorporation of synthetically useful functional groups, such as ethers and acetates, using a simple protocol. Compared to the well-developed palladium catalysis, the catalysis of cobalt, a 3d-transition metal, is recognized as a sustainable alternative for C sp2 À H oxygenation because of the natural abundance of cobalt and cost-effectiveness of the catalyst. In this Review, recent advances in cobaltcatalyzed C sp2 À H alkoxylation and acetoxylation are highlighted and several types of directing groups are discussed.