Co-Creation and Media Business: The Value Creation in a Brand Licensing Case: An Abstract

Brambilla, Flávio Régio; Hantt, Ana Flávia

doi:10.1007/978-3-030-02568-7_6

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

2019

DOI: 10.1007/978-3-030-02568-7_6

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Co-Creation and Media Business: The Value Creation in a Brand Licensing Case: An Abstract

Flávio Régio Brambilla

Ana Flávia Hantt

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Co-Creation and Media Business: The Value Creation in a Brand Licensing Case: An Abstract

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