Co-creating knowledge in tourism research using the Ketso method

Abstract

Tourism scholars have called for critical engagement with transformational cocreative methodologies (see Dredge and Phi (2018); Pritchard, Morgan, and Ateljevic (2011). Within this call, there is a need for researchers to be positioned as facilitators and co-creators rather than lone experts. We provide a critical review of the Ketso method. Ketso is a facilitated 'workshop in a bag'; a toolkit that enables people to think and work together. Ketso can be used for data collection and as a supplementary analysis tool. Critical reflections on Ketso are provided to illustrate how it co-creates knowledge and collaborative solutions for transformational tourism. As a data collection tool, Ketso provides an innovative and authentic approach to stakeholder collaboration and decision making. As a supplementary data analysis tool, it provides an opportunity to address some of the limitations of thematic analysis such as simplicity and lack of coherence. The empirical material came from the New Zealand Tourism For All project and a study on host-guest relationships in a volunteer programme. We critically discuss the ability of Ketso to overcome the rationalistic, logo-centric tendencies of verbal research methods to enable participants to communicate more effectively. In providing critical reflections on Ketso, we contribute to future thinking for the adoption of this co-creative method for tourism research.

Co-creation in tourism: a systematic mapping study

“…Figure 5 shows these methods. other ’s classification includes methods that have been used only once and includes customer critic approach (CCA) (Minkiewicz et al , 2014), Creative analytic practice (CAP) (Bertella et al , 2019), participatory research (Ketso) (Wengel et al , 2019), grounded theory (Hong and Lee, 2015), phenomenology (Malone et al , 2018), data mining (Ngamsirijit, 2014) and multi-method (Lin et al , 2019). The survey was the most commonly used research design, which included 48 ones and then came the case study/multiple case study method, which included 29 articles.…”

“…Other studies in this category consider methods and mechanisms of asking people’s thoughts and opinions. Wengel et al (2019) propose participatory methods such as “Ketso,” and Oliveira and Panyik (2015) suggest UGC as mechanisms of co-creation behavior and asking people’s opinions. Nunes et al (2014) recommend “crowdsourcing” methods for co-creation.…”

“…In tourism, Ketso is a qualitative research method that presents a new and creative way for tourism investigators to co-create results with tourism stakeholders (McIntosh and Cockburn-Wootten, 2016). In studies on co-creation in tourism, this method has been used only once by Wengel et al (2019) to co-create knowledge and collaborative solutions. Although co-creation centers on engagement and collaboration of stakeholders, methods such as action research, which has a participatory nature, has not been used by investigators in this field.…”

LEGO®Serious Play®in multi-method tourism research

“…Compared to other output-based methods like producing drawings or collages, pre-formed LEGO ® bricks help the expression of the participants’ ideas even if participants deem themselves “not creative” and allow for engaging in the imaginative and metaphorical creation of three-dimensional models (Wengel et al , 2019a). The LEGO ® Group has created four kits specifically for LEGO ® Serious Play ® workshops: window exploration bag, starter kit, identity and landscape kit and connections kit (www.LEGO.com/en-us/seriousplay/material).…”

The micro-trends of emerging adventure tourism activities in Nepal

“…First, the data were analysed by using Braun and Clarke’s (2006) thematic analysis. After initial themes emerged, the author used the Ketso method (Wengel et al , 2019) to conduct two one-on-one Ketso sessions to analyse the data further. The first session focussed on codes related to adventure sports activities and the second session on domestic tourism.…”