2019
DOI: 10.22146/ijccs.50574
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Clustering User Characteristics Based on the influence of Hashtags on the Instagram Platform

Abstract: Instagram is a social media that has the potential to be used to increase awareness of a product. Approximately 70% of users spend their time searching for a product on Instagram. Many people promote their products with a lack of attention to the target. So that not infrequently the information distributed is inaccurate information and not following user characteristics. This study aims to cluster the characteristics of Instagram users based on hashtag compatibility. The method used in this study is the K-Mean… Show more

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Cited by 18 publications
(21 citation statements)
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“…TF-IDF is a numerical statistical value that represents the relevance of word categorization in a particular document [15]. The following formula from TF-IDF as shown in Equation (1) [2]. 1Which is ",$ = is the weight of a term t in document d N = is the total number of documents " = is the number of documents containing term t. The weighting using TF-IDF is continued to search for suitable topics based on hashtag usage.…”
Section: Topic Modeling Processmentioning
confidence: 99%
See 1 more Smart Citation
“…TF-IDF is a numerical statistical value that represents the relevance of word categorization in a particular document [15]. The following formula from TF-IDF as shown in Equation (1) [2]. 1Which is ",$ = is the weight of a term t in document d N = is the total number of documents " = is the number of documents containing term t. The weighting using TF-IDF is continued to search for suitable topics based on hashtag usage.…”
Section: Topic Modeling Processmentioning
confidence: 99%
“…Grouping data using cluster methods is done on Instagram hashtag caption analysis. The results of the report can find out the best hashtag suggestions to apply for the promotion of a product or service [2]. Other studies, using classification methods to determine the condition of disease severity in an area by using tweet text, the results of the survey can indicate the location with severity level so that it can be used as one of the parameters of rapid decision-making [3].…”
Section: Introductionmentioning
confidence: 99%
“…Extracting information on the Instagram platform is often necessary to determine how actor activities impact his followers [23]. In the Twitter platform, extracting information is generally carried out on actors' involvement on a conversation topic, which is generally marked with the hashtag # [24]. From the conversation topic, actors can be obtained by detecting named entities [25] or detecting mention @ in tweet content.…”
Section: Entity Profilingmentioning
confidence: 99%
“…Penelitian ini menggunakan metode K-Means sebagai solusi untuk pengklasifikasian dari sebuah objek. Metode K-Means banyak digunakan dalam penelitian terkait dengan pengklasteran data, diantaranya adalah penelitian terkait klasterisasi user karakteristik berdasarkan hashtag pada platform Instagram [6], klasterisasi tipe pembelajar sebagai parameter evaluasi kualitas pendidikan di perguruan tinggi [7], pengelompokan kunjungan wisatawan ke objek wisata unggulan di Prov. DKI Jakarta [8], serta digunakan untuk kuantisasi foto peradangan pada kulit [9].…”
Section: Latar Belakangunclassified