2020
DOI: 10.28989/compiler.v9i1.579
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Analysis of Marketplace Conversation Trends on Twitter Platform Using K-Means

Abstract: Businesses began to switch from the process of marketing products using conventional media to the process of marketing products using internet and social media. The switch of businesspeople to the process of marketing products through the internet and social media is because the marketing costs are cheaper than using conventional media. The problem that is often faced by business people when marketing products on social media is that they rarely see a marketplace that is becoming a trend and is being discussed… Show more

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Cited by 4 publications
(5 citation statements)
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“…K-means Clustering is a partitioning strategy that splits data into k non-overlapping subsets (or clusters) that lack internal structure [14], [15]. K-means clustering involves the following steps:…”
Section: K-means Clusteringmentioning
confidence: 99%
“…K-means Clustering is a partitioning strategy that splits data into k non-overlapping subsets (or clusters) that lack internal structure [14], [15]. K-means clustering involves the following steps:…”
Section: K-means Clusteringmentioning
confidence: 99%
“…banyak digunaka untuk penelitian, seperti pengelompokan followers influencer berdasarkan like dan komen [15], analisis trend percakapan terkait marketplace [16]. Analisis sentimen merupakan salah satu implementasi dari klasifikasi teks.…”
Section: Pendahuluanunclassified
“…Preprocessing Data adalah teknik data mining awal yang mengubah data mentah atau data yang biasa disebut data mentah, yang dikumpulkan dari berbagai sumber menjadi informasi yang lebih bersih yang dapat digunakan untuk diproses lebih lanjut [13], [14]. Preprocessing data dilakukan dengan menormalisasikan dan mengubah data yang belum sesuai dengan format.…”
Section: Preprocessing Dataunclassified