Cluster Mechanism of Marketing Optimization on the Basis of Systemic Interaction Between the Internet of Thing and Social Networks

Bogoviz, Aleksei V.; Romantsova, Tatyana V.; Galenko, Natalia N.; Rykhtikova, Natalia A.; Suglobov, Aleksandr

doi:10.1007/978-3-030-13397-9_95

Cited by 7 publications

(2 citation statements)

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“…According to research, one of the main factors in improving economic efficiency is the corporate governance system, which includes a set of relations between the company's management, board of directors, shareholders and other stakeholders.The company management system provides a structure through which the company's goals are set and the means to achieve the goals and performance monitoring are determined (Smirnova, 2016;Bogoviz et al, 2019).…”

Section: Discussionmentioning

confidence: 99%

“…During clustering, hierarchical algorithms and the K-means method were used to analyse the data. Since the use of only one clustering algorithm does not always produce reliable estimates (Bogoviz et al, 2019;Altukhov and Rassadin, 2015), the methodology for determining the growth potential and economic efficiency of agricultural enterprises of various forms of management consisted of four main stages.…”

Section: Methodsmentioning

confidence: 99%

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A novel method to determine the growth potential of agricultural enterprises in various business plans

Горлов¹,

Slozhenkina²,

Kholodov³

et al. 2022

Argumenta Oeconomica

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This article presents different models useful in identifying the potential for enhancing the performance of agricultural enterprises of various business forms and scales. A clustering method developed by the authors was used to calculate an integral indicator of the development potential of agricultural enterprises within larger organizational and legal units. The model allows enterprises of all structures/scales to emphasize different performance indicators of interest. Moreover, distinctive characteristics of the performance growth potential of various business forms were revealed.

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Section: Discussionmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%