Clinical trust, perceived value and behavioral intention of medical tourists: moderating effect of optimism and pessimism

Abstract

This study investigates the relationships among trust, perceived value and behaviour intention of medical tourist with the moderating effect of optimist-pessimist variables. Data were collected from tourists who got medical treatment or surgery in hospitals. Findings reveal that perceived value plays a partial mediating role between clinical trust and behavioural intent. Besides, the effect of perception of trust of optimist persons on behavioural intent was significant and positive whereas such relationship is insignificant for pessimists. The effects of clinical trust and perceived values on behavioural intentions were found to be higher for pessimist medical tourists than that of optimists.

Dental tourism: factors influencing travelers’ revisit intention to the Mexican border

“…The study’s findings contribute to the existing body of knowledge about dental tourism by providing empirical support about travelers’ behavior in the dental sector of a border region where developed and developing countries co-exist and interact in the post-COVID-19 crisis. Most previous studies of dental tourism have simply addressed aspects of the economic benefits for dentists and dental clinics (Adams et al, 2019; Yilmaz et al, 2021). Despite the researchers’ interest in understanding the factors that affect the medical tourists’ behavioral intentions, there are still gaps in the literature on the specific niche of dental tourism, so it is necessary to continue in this line of research in the future (Wu et al, 2016; Lim et al, 2018; Yilmaz et al, 2021).…”

“…Most previous studies of dental tourism have simply addressed aspects of the economic benefits for dentists and dental clinics (Adams et al, 2019; Yilmaz et al, 2021). Despite the researchers’ interest in understanding the factors that affect the medical tourists’ behavioral intentions, there are still gaps in the literature on the specific niche of dental tourism, so it is necessary to continue in this line of research in the future (Wu et al, 2016; Lim et al, 2018; Yilmaz et al, 2021).…”

“…The analysis focuses on the RI of repeat dental tourists after the COVID-19 crisis, which is a market segment that has been little studied (Wu et al, 2016; Jaapar et al, 2017; Lim et al, 2018; Yilmaz et al, 2021), and contributes to the small body of knowledge about repeated dental visitors and provides empirical results to enrich the push and pull model framework and the analysis of the destination’ attributes that have an effect on dental visitors’ RI.…”

“…Despite researchers’ interest in understanding the factors that affect medical tourists’ behavioral intentions, especially dental tourism (Wu, Li, & Li, 2016; Lim, Cham, & Sia, 2018; Yilmaz, Yurcu, & Aybar, 2021) there are still gaps in the literature (Jaapar, Musa, Moghavvemi, & Saub, 2017); hence, it is necessary to continue this line of research in the future (Wu et al, 2016; Lim et al, 2018; Yilmaz et al, 2021).…”

International medical Tourists’ expectations and behavioral intention towards health resorts in Malaysia

“…[ 23 ]. This initiative aimed to capitalize on the potential economic benefits of medical tourism, such as attracting more tourists and mitigating seasonality issues [ 24 ]. Subsequently, in 2009, the Malaysia Travel Council (MHTC) was established to succeed the National Committee as the governing body for international tourism in Malaysia, with the primary objectives of improving healthcare quality and modernizing the healthcare delivery system, and supporting infrastructure [ 25 ].…”