Client-oriented Building Mass Customization (CoBMC)

Abstract

Although much later compared to other industries including aerospace, automobile, oil and gas etc., digital technology development has been cresting towards an exponential curve in the construction industry. Technological diversity and abundance change the game from “what you can” to “what you want”. Society is changing at an unprecedented rate. Consequently adaptability will be crucial. This research paper explores the integration of digital adaptive technologies that transform the construction industry from the mass production to that of a possible client-oriented mass customization. The focus on the design, construction and performance stages of a building project, currently undergoing major overhaul faces a paradigm shift globally that will impact and compel attention for the next three decades with viable solutions such as Building Information Modelling (BIM) to manage massive data cum information. Customization maximizes clients’ participation during the design process thereby achieving greater effective value and higher satisfaction. A study between customized and standardized examples will investigate how adaptive customization will shift the design paradigm from cost to value centric. This action research will explore different aspects of emerging innovative systems already in place pushing the edge of frontiers, and transforming the building industry landscape whether micro or giga, to compliment new technologies to create an unprecedented exhilaration of freshness over the mundane, routine and mediocrity. Three identified fundamental aspects that are instrumental to Client-oriented Building Mass Customization (CoBMC) are design option visualization, parametric product information and n-dimensional modelling. The study concluded that a paradigm shift is therefore inevitable for every stakeholder including clients who will need to re-examine their roles, capabilities, and competencies in preparation towards challenging future.

A Human-Centric Approach to a Design-to-Fabrication Process: A Case of Homeless Housing Design in Melbourne, Australia

“…Such digital design tools and technologies were adopted for their ability to promote self-expression from the articulation of basic design modules (Li and Zhao, 2016). The plurality of how and why digital design tools and technologies have been adopted in design is seen as a repetitive cycle moving between industry-oriented to client-oriented design solutions (Lee et al, 2017). This cyclic movement reflect the dynamic changes occurring in our socially complex world.…”

“…Importantly, such an approach to technological trajectory allowed for diversity in the way we design housing for varying site conditions. Secondly, this research looked to technological trajectories accommodating for design customisability, referring to emerging technologies like Client-oriented Building Mass Customisation (CoBMC) proposed by Lee et al (2017). Specifically, how the broadening of industry and client needs by merging Building Information Modelling (BIM) with Virtual Design and Construction (VDC) tools (Lee et al, 2017) allowed for improved mass-customisation in the built environment.…”

“…Secondly, this research looked to technological trajectories accommodating for design customisability, referring to emerging technologies like Client-oriented Building Mass Customisation (CoBMC) proposed by Lee et al (2017). Specifically, how the broadening of industry and client needs by merging Building Information Modelling (BIM) with Virtual Design and Construction (VDC) tools (Lee et al, 2017) allowed for improved mass-customisation in the built environment. Specifically, referring to the number of buildings able to be customised by designers, and the number of customisations made to a single building by clients (Lee et al, 2017).…”

“…Specifically, how the broadening of industry and client needs by merging Building Information Modelling (BIM) with Virtual Design and Construction (VDC) tools (Lee et al, 2017) allowed for improved mass-customisation in the built environment. Specifically, referring to the number of buildings able to be customised by designers, and the number of customisations made to a single building by clients (Lee et al, 2017). Lastly, this research looked to technological trajectories accommodating for design individualisation, referring to emerging technologies like Cloud manufacturing.…”

Customização em massa de habitação unifamiliar horizontal de pequeno porte a partir da interoperabilidade entre o BIM e a modelagem algorímitica-paramétrica

“…Considera-se como tecnologia, quando for utilizado para visualização, acesso e controle dos dados da construção durante o processo de CM. Finalmente, é classificado como metodologia, quando desempenha papel central no processo de CM para integração de todos os agentes envolvidos, a partir de um modelo único e durante mais de uma etapa.Também, é importante ressaltar que dois dos 15 trabalhos selecionados, os artigos deLee et al (2017) eMostafa et al (2018) não descrevem sistema específicos, mas tratam conceitualmente dos potenciais usos do BIM no processo de CM de habitações. Logo, estes dois artigos não foram considerados nesta classificação.…”