Classifying Social Causes Derived from the Communication of CSR Initiatives Online: A Theoretical and Practical Approach

Roşca, Mihai Ioan; Sarau, Andrei Claudiu; Vonțea, Andreea-Angela

doi:10.1108/s2043-052320150000007006

“…The company's message is considered efficient regarding an issue that needs to be solved in accordance with others who have "handled" situations like that in a consistent and cooperative style of marketing communication that is advantageous for customer satisfaction [9]. One may consider persuasive tools as companies' information based on cause-related campaigns that are creating a favorable brand image [59] and on corporate social responsibility [60,61], which increases a company's reputation and positive image [62,63].…”

Section: Traditional and Modern Approaches To Persuasive Marketing Co...mentioning

confidence: 99%

The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin

Madan

¹

,

Roșca

²

,

Dumitru

³

et al. 2022

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The value of art in persuasion integrates the country’s culture and art according to marketing communication. Our research examined the impact of artistic communication values on customers’ behavior as a sustainable effect on the country of origin by applying two hypotheses. These hypotheses were tested on 689 respondents, mainly from Romania. This marketing communication analysis indicated that persuasion had more value for customers when ethical rhetorical arguments, dialects, poetry, essays, poems, and fairy tales were linked to a country’s culture, such as tradition, national values, and heritage, or were combined with art, such as paintings, sculptures, and music. The results demonstrated that artistic communication influenced consumer behavior positively, having a sustainable effect on the country of origin.

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Impact of Digital Transformations on Corporate Social Responsibility (CSR) Practices in Turkey

Kıymalıoğlu

¹

2022

Research Anthology on Developing Socially Responsible Businesses

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Each year, corporations have been donating millions of dollars for non-profit organizations in order to fulfil their duty towards society, and companies are engaging in many approaches in order to strengthen their relationship with consumers. One of these is corporate social responsibility (CSR). The purpose of this chapter is to consolidate an understanding of real-world business practices with an academic research perspective and to inform the reader on the developments in CSR practices in the digital environment. With this purpose, a descriptive research is adopted that will include a content analysis of the companies that will be selected from the list of Fortune 500 in Turkey, and the data from the web pages of the top 100 companies will be analysed. The results indicate that large Turkish companies are lagging behind global companies with regards to digitalisation of CSR practices and institutionalisation of their CSR practices when compared to the corporations in developed countries.

show abstract

Impact of Digital Transformations on Corporate Social Responsibility (CSR) Practices in Turkey

Kıymalıoğlu

¹

2020

Digital Transformation and Innovative Services for Business and Learning

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Each year, corporations have been donating millions of dollars for non-profit organizations in order to fulfil their duty towards society, and companies are engaging in many approaches in order to strengthen their relationship with consumers. One of these is corporate social responsibility (CSR). The purpose of this chapter is to consolidate an understanding of real-world business practices with an academic research perspective and to inform the reader on the developments in CSR practices in the digital environment. With this purpose, a descriptive research is adopted that will include a content analysis of the companies that will be selected from the list of Fortune 500 in Turkey, and the data from the web pages of the top 100 companies will be analysed. The results indicate that large Turkish companies are lagging behind global companies with regards to digitalisation of CSR practices and institutionalisation of their CSR practices when compared to the corporations in developed countries.

show abstract

Classifying Social Causes Derived from the Communication of CSR Initiatives Online: A Theoretical and Practical Approach

Cited by 3 publications

References 38 publications

The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin

The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin

Impact of Digital Transformations on Corporate Social Responsibility (CSR) Practices in Turkey

Impact of Digital Transformations on Corporate Social Responsibility (CSR) Practices in Turkey

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