City marketing and planning in two Greek cities: plurality or constraints?

Deffner, Alex; Karachalis, Nicholas; Psatha, Eva; Metaxas, Theodore; Sirakoulis, Kleanthis

doi:10.1080/09654313.2019.1701291

Cited by 21 publications

(12 citation statements)

References 61 publications

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“…In the post-industrial era, marketing techniques have been recruited to help toward the regeneration of industrial cities, especially in Europe [1]. It is no longer surprising that successful implementation of a wider urban development plan or regeneration effort is commonly connected with a city marketing plan [2]. Therefore, city marketing should not be detached from the city's actual development [3] and its sustainability [2].…”

Section: Introductionmentioning

confidence: 99%

“…It is no longer surprising that successful implementation of a wider urban development plan or regeneration effort is commonly connected with a city marketing plan [2]. Therefore, city marketing should not be detached from the city's actual development [3] and its sustainability [2]. To this particular point, the importance of mega infrastructure projects is crucial for urban sustainability achievement [4].…”

Section: Introductionmentioning

confidence: 99%

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Planning and Marketing the City for Sustainability: The Madrid Nuevo Norte Project

2021

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Madrid Nuevo Norte (Madrid New North) is an urban redevelopment program applied in the city of Madrid in Spain. Regarding this, the aim of this paper is twofold: firstly, the project examines if the Nuevo Norte project is aligned with the principles of sustainability. Secondly, the paper investigates the impact of Nuevo Norte on the application of city marketing strategies in Madrid. For those purposes, questionnaires were distributed through the Internet to 122 urban developers and planners located in the Spanish capital. The results indicated that overall, Nuevo Norte contributes to the sustainable development of Madrid; however, concerns were identified regarding the budget and the timeline of the project. In addition, Madrid Nuevo Norte provides significant opportunities to local authorities to implement sustainable city marketing strategies, aiming to improve the competitiveness and the quality of life in the city of Madrid. To this end, it seems that city marketing, through the construction of mega projects, should contribute to sustainability, ensuring a better life for local residents and communities in general. The research is expected to assist local authorities in Spain to harness the potential of mega projects such as Nuevo Norte in designing city marketing strategies and to promote Madrid in an international context as a city that gives emphasis in urban sustainability.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Planning and Marketing the City for Sustainability: The Madrid Nuevo Norte Project

2021

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“…This paper aims to add new information to this discussion through a case study. City marketing has evolved into a powerful image-building strategy with significant relevance to the functions of the contemporary city and its particular socio-economic characteristics [21][22][23][24].…”

Section: Introductionmentioning

confidence: 99%

Temporary Use as a Participatory Placemaking Tool to Support Cultural Initiatives and Its Connection to City Marketing Strategies—The Case of Athens

Karachalis

2021

Sustainability

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For many cities, abandoned or underused spaces pose a major challenge, but temporary use is being manifested as a tool that can offer solutions. So-called “meanwhile spaces” provide opportunities for city officials to create the conditions for the cultural economy to be supported while simultaneously meeting urban regeneration goals and supporting city marketing purposes. In European cities, such as Berlin, Ghent, Nantes, and Bremen, there are examples where “temporary urbanism” is being incorporated into mainstream policy and is forming part of the city’s identity and tourism promotion. Temporary use is discussed in the context of current challenges facing European cities (austerity crisis, unemployment, refugee crisis, lack of affordable housing or office space). In this paper, the focus is on the creative sector. More recently, the COVID-19 pandemic has sparked discussion on how temporary use can cover a community’s needs. In this contextual framework, the scope was to explore the conditions under which temporary use becomes an effective policy tool and discuss management issues and difficulties that may arise. A description and analysis of the particularities of initiatives that were implemented in Athens compared to the ones in other European cities are presented. This paper is partly based on the works of the Athens URBACT Refill project, which included an extended consultation process with local stakeholders. Further field research was conducted regarding how temporary use initiatives with a cultural focus have been managed and the way the relations between owners, managers, and users were formed. Feedback from users and stakeholders’ representatives is presented. The key findings refer to the evaluation of the approaches used in temporary use initiatives with a cultural focus, the future perspectives, and the difficulty with drawing early conclusions on the effectiveness of these initiatives and the impact on the reputation of the city. Finally, the discussion is linked with promoting Athens as a city that allows experimentation by citizens’ groups and cultural initiatives in the context of temporary interventions.

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“…In the post-industrial era, marketing technics were recruited to help towards the regeneration of industrial cities, especially in Europe [21]. It is no longer surprising that a successful implementation of a wider urban development plan or regeneration efforts is commonly connected with a city marketing plan [22]. Therefore, city marketing should not be detached from the city's actual development [23] and its sustainability [22].…”

Section: Introduction: City Marketing As a Strategic Planning Processmentioning

confidence: 99%

“…It is no longer surprising that a successful implementation of a wider urban development plan or regeneration efforts is commonly connected with a city marketing plan [22]. Therefore, city marketing should not be detached from the city's actual development [23] and its sustainability [22]. In this particular point, the importance of mega infrastructure projects is crucial for urban sustainability achievement [24].…”

Section: Introduction: City Marketing As a Strategic Planning Processmentioning

confidence: 99%

Planning and Marketing the City for Sustainability:the Madrid Nuevo Norte Project

Metaxas¹,

Juárez²,

Gavriilidis³

2021

Preprint

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Madrid Nuevo Norte (Madrid New North) is an urban redevelopment program applied in the city of Madrid in Spain. In relevance with this, the aim of this paper is twofold: firstly, the project examines if Nuevo Norte project is aligned with the principles of sustainability. Secondly, the paper investigates the impact of Nuevo Norte on the application of city marketing strategies in Madrid. For that purposes, questionnaires were distributed through Internet in 122 urban developers and planners located in the Spanish capital. The results indicated that overall, Nuevo Norte contributes in the sustainable development of Madrid; however, concerns were identified regarding the budget and the timeline of the project. In addition, NNMP provides significant opportunities to local authorities to implement sustainable city marketing strategies, aiming to improve the competitiveness and the quality of life in the city of Madrid. To this end, it seems that city marketing, through the construction of Mega projects, should sift to sustainability, ensuring a better life for local residents and communities in general. The research is expected to assist local authorities in Spain to harness the potential of mega projects, such as Nuevo Norte, in designing city marketing strategies and to promote Madrid in an international context as a city that gives emphasis in urban sustainability.

show abstract

City marketing and planning in two Greek cities: plurality or constraints?

Cited by 21 publications

References 61 publications

Planning and Marketing the City for Sustainability: The Madrid Nuevo Norte Project

Planning and Marketing the City for Sustainability: The Madrid Nuevo Norte Project

Temporary Use as a Participatory Placemaking Tool to Support Cultural Initiatives and Its Connection to City Marketing Strategies—The Case of Athens

Planning and Marketing the City for Sustainability:the Madrid Nuevo Norte Project

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