City Branding with Tourism: A systematic mapping study

Abstract

City branding a popular research theme from the database of the international journal such as Scopus so that it used as the main reference for researchers. The aim of the city branding research is to find empty gaps such as research methods, analytical techniques, and research sites. The method used is Systematic Mapping Studies (SMS). The results showed that (1) research methods that are rarely used mix method (2) paper type that is rarely experienced paper research (3) Asia is rarely studied.