City brand evolution research and future agenda: bibliometric and science mapping analysis

Oliva, Edison Jair Duque; Restrepo, Iván Alonso Montoya; Niño, Juan Sebastian Sanabria

doi:10.1016/j.heliyon.2022.e10031

Cited by 12 publications

(7 citation statements)

References 65 publications

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“…The knowledge maps show the link between authors and their countries considering their collaborations and the co-occurrence of the most prominent keywords. Bibliometrics studies, besides other analyses, usually focus on the two types, i.e., co-authorship and co-occurrence analysis [ 38 , 39 ]. The former shows the link strength between two affiliated countries sharing the number of documents published, and the total link strength shows the total strength of a given country to other countries.…”

Section: Methodsmentioning

confidence: 99%

Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944–2021)

Salleh

Abdullah

et al. 2023

Heliyon

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Section: Methodsmentioning

confidence: 99%

Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944–2021)

Salleh

Abdullah

et al. 2023

Heliyon

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“…Jarak terminal Bandar Raya Payung Sekaki dengan permukiman yang tidak jauh dapat menjadi daya tarik bagi masyarakat untuk membeli perumahan di Kecamatan Payung Sekaki. Hal itu berdampak kepada perkembangan permukiman kawasan pinggiran kota [14].…”

Section: Terminalunclassified

Konsep City Marketing dalam Pengembangan Permukiman di Kawasan Pinggiran Kota Pekanbaru

Asteriani

2023

SAINTIS

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[ID] Semakin meningkatnya kebutuhan masyarakat terhadap hunian, dan minimnya ketersediaan lahan mengakibatkan pembangunan perumahan semakin bergeser ke arah pinggiran kota. Dalam mewujudkan pemerataan pembangunan permukiman diperlukan beberapa strategi untuk menarik masyarakat agar berminat membeli suatu hunian yang berada dipinggiran kota, dikarenakan masyarakat menyukai tinggal dipusat kota dengan berbagai fasilitas yang lengkap. Luas Kecamatan Tampan dan Kecamatan Payung Sekaki merupakan dua kecamatan yang cukup luas di Pekanbaru ,yang banyak perumahan dibangun di daerah pinggiran kotanya. Tujuan dari penelitian ini adalah untuk mengetahui konsep city marketing dalam pengembangan permukiman kawasan pinggiran kota di Pekanbaru. Penelitian ini menggunakan metode kombinasi dengan melakukan observasi lapangan dan kuisioner terhadap 156 responden. Adapun hasil penelitian ini menunjukkan bahwa konsep city marketing dalam pengembangan permukiman kawasan pinggiran kota perlu memperhatikan variabel yang paling berpengaruh. Variabelnya adalah : Penduduk 83%, Daya Tarik 82%,Iinfrastruktur 73, Citra Kawasan 70%. Strategi yang perlu dilakukan adalah membangun perumahan yang disesuaikan dengan perekonomian masyarakat, menyediakan fasilitas umum maupun fasilitas khusus disekitar kawasan perumahan, meningkatkan kenyamanan dan keamanan lingkungan permukiman,menyediakan aksesibilitas transportasi umum yang mudah terjangkau dan memberikan keringanan dalam pembayaran kepada masyarakai baik pembayaran secara cash/kredit. [EN] The increasing needs of the community for housing and the lack of availability of land has made housing development increasingly shifthing towards to the suburban area. In realizing equitable settlement development, several strategies are needed to attrack people to be interested in buying a residence on the suburban area, because people like to live in the city core with complete facilities. Tampan dan Payung Sekaki are two largest subdistrict in Pekanbaru city, which many housing estate have been built in their suburbs. The purpose in this study is to determine the concept of city marketing in the development of suburban settlement in Pekanbaru. This study used mix method by conducting field observations and quitionaires to community respondents. The result of this study indicate that the concept of city marketing in the development of suburban settlements needs to pay attention to the most influential 4 variables, the variables are : Population 83%, Attraction 82%, Infrastructure 73%, Regional Image 70%. The strategy that needs to be concern is to buold housing that is adapted to the community’s economy, provide public facilities and special facilities around residential areas, increase the convenience and safety of residential areas, provide accessable public transportation and provide easy payments to the public, both cash and credit.

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“…As our world becomes increasingly globalized, cities are vying for attention and relevance in the eyes of potential tourists, investors, and their inhabitants [1]. It has given birth to a crucial and dynamic field, destination branding.…”

Section: Introductionmentioning

confidence: 99%

City Font Design in Destinations Branding

Hermanto

2024

KSS

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Letter design plays a crucial role in establishing city branding. This letter is a representation of the appearance and nature of the city. The objective of this research is to find out how to design letters from branding in several cities worldwide. This research is vital and timely, as effective city branding relies on visual design elements, including typography. This study aims to determine the number of cities that apply branding using unique letter shapes. Additionally, it also aims to see the application of city-specific fonts in branding and determine their effect on the visual strength of branding. The study employs the Contextual Design method, using the Requirements and solutions to define and Validate Concepts and Processes. The results of this study are the letter designs used in city branding in several places in the world. These findings serve as valuable references for designers and offer insights into societal perceptions. Keywords: font design, city branding, city font

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City brand evolution research and future agenda: bibliometric and science mapping analysis

Cited by 12 publications

References 65 publications

Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944–2021)

Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944–2021)

Konsep City Marketing dalam Pengembangan Permukiman di Kawasan Pinggiran Kota Pekanbaru

City Font Design in Destinations Branding

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