Citra Perempuan Dalam Iklan Televisi

Abstract

AbstarkIklan memberikan informasi kepada penonton televesi untuk mengetahui berbagai informasi tentang apapun yang dibutuhkan penonton. Iklan saat ini banyak menghadirkan perempuan untuk menarik minat penonton. Perempuan memang memberiakan daya tarik tersendiri pada tayangan iklan. Hal ini memunculkaneksploitasi perempuan sebagai objek seksual berdasarkan cara berpikir stereotype (meniru), seringkali muncul dalam berbagai karya iklan televisi. Perbedaan gender memberikan budaya dalam masyarakat, yaitu sistem patriaki. Sistem ini memberikan kekuasaan pada laki-laki. Hal ini menimbulkan citra yang disebut P-5 yang melekat pada perempuan melalui iklan yang diperankan. Citra itu, yaitu citra peraduan, citra pigura, citra pilar rumah tangga, citra pergaulan, dan citra pinggan. Posisi perempuan dalam bermasyarakat memberikan andil terhadap kekerasan perempuan dalamm media massa atau media televisi. Mengupayakan peranan wanita baik di dunia pertelevisian khususnya iklan yang memberikan pendidikan tentang gender. Upaya ini perlu disosialisasikan untuk menumbuhkan rasa toleransi, sikap saling menghormati, saling memahami serta saling membantu antara laki-laki dan perempuan.Kata kunci: citra, perempuan, citra perempuan, iklan, televisi WOMEN'S IMAGE IN TELEVISION ADS AbstarkAdvertising provides information to television to know the audience a variety of information about anything that required audience.Currently many ad presents the female to attract an audience. Women are indeed provide attraction on impressions ad. This gave rise to the exploitation of women as sexual objects based on stereotype ways of thinking (mimic), often appeared in variousworks of television advertising.Gender differences provide a culture in society, namely the system of patriaki. This system delivers power in men.This gives rise to the image of the so-called P-5 attached to the women through ads that portrayed.That image, that image of a hotbed, frame image, the image of a pillar of the household, the Association's image, and the image of a serving plate. The position of women in society provide a share against violence of women in the mass media or television.Seeking female role well on an especially ads that provide education about gender.These efforts need to be socialized to cultivate a sense of tolerance, mutual respect, mutual understanding and mutual aid between men and women.

Representasi Makna Semantik pada Iklan Minuman di Media Sosial

“…Setiap iklan memiliki ujaran yang dikemas secara unik dan menarik secara tersirat, hal ini dilakukan untuk mendapatkan perhatian yang bagus bagi masyarakat. Menurut Rahmah (2020) menjelaskan bentuk diksi dalam pilihan kata dalam iklan produk dinilai sangat penting, hal ini disebabkan adanya diksi yang sesuai supaya bisa menarik pembaca ataupun pendengar untuk membeli produk yang sedang dipromosikan melalui tayangan iklan. Pemilihan diksi menjadi upaya yang sangat penting untuk menarik iklan sesuai dengan apa yang menjadi tujuan.…”

What Are Persuasive Languages and Strategies for Advertorial Advertising in Indonesia? Critical Discourse Analysis (Apa Bahasa Dan Strategi Persuasif Untuk Periklanan Advertorial Di Indonesia? Analisis Wacana Kritis)

“…Cahaya (2017) states that the active verb form in the ad text seeks to present human imagination. According to Rahmah & Martutik (2020) the form of a verb can be in the form of a connotative meaning which refers to not the actual meaning, but has a meaning in the form of imagination or the taste value of the product. Examples: relieve, delicious, scary, increase, help, treat, eradicate, liberate, shape, captivate, eliminate, avoid.…”

“…Scholars relate to the nature of science. Rahmah & Martutik (2020) stated that persuasion in advertising also uses scientific terms, namely terms used by researchers, educated people, or the scientific name of a substance. The image is explored by using terms that require cognitive aspects.…”

Development of Two-tier Multiple Choice Instrument to Measure Higher Order Thinking Skills

“…The curriculum in force in Indonesia is the 2017 revised curriculum in 2017 which integrates strengthening character education in learning including religious, nationalist, independent, mutual cooperation, and integrity. Integrating 21st century skills or termed 4C (creative, critical thinking, communicative, and collaborative) and High Order Thinking Skills (HOTS) [2] High Order Thinking Skills (HOTS) were applied following a low ranking Program for International Mathematics and Sciense Study (PISA) and Trends of the International Mathematics and Science Study (TIMSS) compared to other countries, so that the standard national examination questions are tried to be improved to catch up [3].…”