Perspectivas em Ciência da Informação, v.23, n.2, p.134-153, abr./jun. 2018 135 objetos empíricos distintos, sem problematizar o uso e a adaptação do método etnográfico às comunidades on-line. Ao concluir o trabalho, o estudo propõe indicativos de uma agenda de pesquisa para discutir o método e suas implicações para os estudos das organizações e a área que é majoritariamente o campo das pesquisas netnográficas: o marketing. Palavras-chave: Netnografia. Etnografia. Web of Science. Bibliometria.
From space to cyberspace: on ethnography and netnographyThis work aims to analyze the evolution of the researches in netnography, from the application of a bibliometric analysis in the scientific productions in the area. For this analysis, we opted for the use of the Web of Science TM database, mainly due to its wide range of scientific areas. The main results of the analyzes were the number of articles in evolution reaching their apex in the year 2015, the top journals, countries and authors of the subject and the most cited articles that presents different empirical objects, without problematizing the use and adaptation of the method to online communities. At the conclusion of the work, the study proposes a research agenda to discuss the method and its implications for the studies of organizations and the area that is mostly the field of netnographic research: marketing.