Chinese Perspectives on Joint Ventures for Marketing in China

Knowles, Lynette L.; Mathur, Ike; Jai-Sheng, Chen

doi:10.1300/j042v03n01_02

Cited by 3 publications

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“…This final category includes nine articles (9%) found in the research sample that were difficult to categorize, but which nonetheless were of interest. Examples are general articles about marketing in China (Liu, 2007;Thorellia, 1988;Kirpilani and Robinson, 1989;Knowles et al, 1990), a literature survey of articles written about marketing in China (Ouyang et al, 2000), and marketing ethics in China (Walle, 2011;Singh et al, 2007).…”

Section: Miscellaneousmentioning

confidence: 99%

A descriptive inventory study of recent China marketing research

Trotter¹,

Tian²

2012

Afr. J. Bus. Manage.

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This paper surveys marketing research related to China. It focuses upon marketing journals whose scope covers marketing in Asia and China. One hundred articles selected from seven journals were reviewed and analyzed. The research discovered that academic articles on China marketing published in the last decade or so not only increased in number but also expanded in scope. Although most researchers were Chinese ethnically oriented, non-Chinese scholars and Chinese scholars jointly published a large number of articles (44%). Articles solely written by non-Chinese ethnically oriented scholars were relatively limited. Much research emanated from Hong Kong-based institutions. It is clear that since the role China plays in the world economy has become more important, and since the demand for China marketing research is increasing, current research cannot meet the needs of international business. Therefore, scholars both from China and from all over the world should do more research on China marketing.

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Section: Miscellaneousmentioning

confidence: 99%

A descriptive inventory study of recent China marketing research

Trotter¹,

Tian²

2012

Afr. J. Bus. Manage.

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Co‐ordination of international channel relationships: four case studies in the food industry in China

Liu¹,

Wang

1999

Journal of Business &Amp; Industrial Marketing

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Examines the pattern of relationships between foreign manufacturing firms and local third-party distributors and the effective management and co-ordination of supplierdistributor relationships in China. Case studies of four foreign-funded food manufacturers in China have been conducted. Different distributorship and styles of relationship management have been identified in each firm. Major relational constructs examined include channel conflicts and relationships, power sources and relational outcomes. Nine propositions have been derived from the findings. Research and managerial implications have also been discussed. Patterns of channel relationship managementLack of holistic perspective

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Research on Joint Ventures in China

Fan

1996

Journal of Euromarketing

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Chinese Perspectives on Joint Ventures for Marketing in China

Cited by 3 publications

References 0 publications

A descriptive inventory study of recent China marketing research

A descriptive inventory study of recent China marketing research

Co‐ordination of international channel relationships: four case studies in the food industry in China

Research on Joint Ventures in China

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