“…This final category includes nine articles (9%) found in the research sample that were difficult to categorize, but which nonetheless were of interest. Examples are general articles about marketing in China (Liu, 2007;Thorellia, 1988;Kirpilani and Robinson, 1989;Knowles et al, 1990), a literature survey of articles written about marketing in China (Ouyang et al, 2000), and marketing ethics in China (Walle, 2011;Singh et al, 2007).…”