Chinese and US online consumers’ preferences for content of e-commerce websites: a survey

Liao, Huafei; Proctor, Robert W.; Salvendy, Gavriel

doi:10.1080/14639220801936588

Cited by 30 publications

(20 citation statements)

References 27 publications

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“…In a survey of comparison between American and Chinese consumers' consciousness for net shopping (Liao, Proctor & Salvendy, 2009), Chinese consumers felt much more risk. In particular, concerns about the safety of transactions, the handling of personal information, and the after-sales service were high.…”

Section: Cross-border Consumer Center Japanmentioning

confidence: 99%

Online shopping behavior of Chinese and Japanese consumers

Zhi-Kang

Ogawa

2017

J. adm. bus. stud.

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Abstract.Online shopping has rapidly developed all over the world. Differences of consciousness and behaviors of consumers of different countries may make consumer problems serious in cross-border net shopping. In this study, online shopping behaviors of Mainland Chinese consumers and Japanese consumers were compared. The data used for the comparison were the results of the internet survey of online shopping behaviors of Chinese and Japanese consumers collected by the Ministry of Economy, Trade and Industry of Japanese government from 2010 to 2014. Chinese consumers collected various information, and they also made a lot of inquiries and negotiations before purchasing. Nevertheless, they encountered more troubles. In those cases, they returned the goods. Much less Japanese consumers did information collection, inquiries and negotiation. They put their complaints when they encountered troubles. It was a common problem that both of them did not con irm the site security such as the location of the operator, the notation of the contact person, the responsible person, and security measure.

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Section: Cross-border Consumer Center Japanmentioning

confidence: 99%

Online shopping behavior of Chinese and Japanese consumers

Zhi-Kang

Ogawa

2017

J. adm. bus. stud.

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“…China and the U.S. not only are economically distant but also differ significantly in terms of cognitive styles, communication context, cultural patterns, and e-commerce infrastructure (see Liao et al, 2008Liao et al, , 2009, for detailed discussion). Generally speaking, Chinese people tend to have a holistic and relational-contextual cognitive style, whereas American people tend to have an analytic and inferential-categorical cognitive style.…”

Section: Cultural Differences Between China and The United Statesmentioning

confidence: 99%

“…Based on the theoretical background in section 2 and the findings of the Webbased survey by Liao et al (2009), the following hypotheses about Chinese and U.S. online consumers' information preferences were derived. As indicated in Liao et al (2008), the role of information content on an e-commerce Web site is to help consumers evaluate products, reduce uncertainties, and provide necessary transaction support.…”

Section: Hypothesesmentioning

confidence: 99%

Content Preparation for E-Commerce Involving Chinese and U.S. Online Consumers

Liao

Proctor

Salvendy

2009

International Journal of Human-Computer Interaction

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The objective of this study was to examine underlying mechanisms concerning preference differences for content on e-commerce Web sites of online consumers with different cultural backgrounds. Two experiments were conducted to explore Chinese and U.S. online consumers' information preferences with three particular product categories: MP3 players, digital cameras, and laptop computers. For Experiment 1, two prototype e-commerce Web sites were developed that contained the same content but presented in different ways. Twenty-four Chinese and 24 U.S. university students were asked to purchase an MP3 player, a digital camera, and a laptop computer from one of the two sites, and their information preferences were assessed and compared in terms of their performance on the sites. For Experiment 2, two versions of product description were developed for each product used in the experiment with each version focusing on a different information item. The preferences of 24 Chinese and 24 U.S. university students for certain information items were assessed and compared with their preferences for the corresponding product description, indicated on a 7-point Likert scale. The differences between the two cultural groups' information preferences revealed by the experiments are discussed, and their implications for improving the content usability of e-commerce Web sites in China and the United States are offered.The Web is a global medium, but many sites do nothing for international and nonnative audiences. People from all over the world can visit a site, but they will find the experience frustrating if language, cultural, and economic transactional issues are not handled well.

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“…Ting, Wang, Bau, and Chiang (2013) stated that Asia-based hotel websites emphasize on real-time interaction services and privacy policies with more features than those of the other continent. However, existing studies merely compared consumer perceptions of Chinese consumers and those from other regions (Liao et al, 2009;Fong & Burton, 2008). Nevertheless, few studies have compared the functionality of luxury hotels in Hong Kong and Mainland China and found that hotels in Hong Kong are selected for direct comparison with their China-based counterparts because the former are generally regarded as having an international standard (Huang & Law, 2003).…”

Section: Hotel Website Development In Chinamentioning

confidence: 99%

“…Cultural factors have been found to strongly affect website presentation and content (Robbins & Stylianou, 2003), as well as the online preferences of consumers (Liao, Proctor, & Salvendy, 2009). Ting, Wang, Bau, and Chiang (2013) stated that Asia-based hotel websites emphasize on real-time interaction services and privacy policies with more features than those of the other continent.…”

Section: Hotel Website Development In Chinamentioning

confidence: 99%

Comparative evaluation study of the websites of China-based and international luxury hotels

Law

Buhalis

2017

Journal of China Tourism Research

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Practitioners in the hotel industry constantly seek ways to improve their online and offline presence to improve their competitiveness and profitability. Consumers from different countries differ in their preferences for color, pictures, navigation, and site structure, which affect the performance of hotel websites. To connect industry efforts with consumer requirements, this study adopts a website usefulness framework to compare the websites of China-based luxury hotels with those of international luxury hotels. A fuzzy model is applied to analyze the data collected from online users. Findings of this study will be utilized to assess the perceptions of Chinese and international users and to compare the performance of the websites of China-based luxury hotels with those of international luxury hotels. Results show that Chinese and international consumers significantly differ in their perception of the usefulness performance of China-based and international luxury hotel websites.

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Chinese and US online consumers’ preferences for content of e-commerce websites: a survey

Cited by 30 publications

References 27 publications

Online shopping behavior of Chinese and Japanese consumers

Online shopping behavior of Chinese and Japanese consumers

Content Preparation for E-Commerce Involving Chinese and U.S. Online Consumers

Comparative evaluation study of the websites of China-based and international luxury hotels

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