Online shopping behavior of Chinese and Japanese consumers

Zhi-Kang, Chai; Ogawa, Ikuko

doi:10.20474/jabs-3.6.5

Cited by 8 publications

(8 citation statements)

References 12 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Trust is the most critical factor in marketing success (Arnott, Wilson, & Sichtmann, 2007). Trust consists of two different dimensions, which are cognitive trust and affective trust (Kang & Ogawa, 2017;Moorman et al, 1992). In this research, the researcher will mainly focus on cognitive trust as it is one of the dimensions that is the most coherent with the term consumer trust in content marketing.…”

Section: Dependent Variable: Consumer Trustmentioning

confidence: 99%

Consumer Trust Towards Content Marketing of Food & Beverage Businesses on Instagram: Empirical Analysis of Taiwanese and Singaporean Consumers

Mohammad¹

2020

Int. j. bus. adm. stud

View full text Add to dashboard Cite

Nowadays, food and beverage businesses need some adjustments regarding their marketing strategy as people's lifestyle, and dietary patterns are varied. One of the marketing strategies on social media which local restaurant marketers can adopt is content marketing. However, content marketing will not work until trust is established (Newman, 2014). Marketers must ensure that the contents are genuine and transparent enough to develop trust (Kee & Yazdanifard, 2015). This study aims to examine the effect of product transparency on consumer trust to increase the effectiveness of content marketing and investigate whether one of Hofstede's cultural dimensions, uncertainty avoidance, can be the moderator of this relationship. The valid respondents of the online survey were 111 Taiwanese and Singaporean. It was revealed that product transparency positively influences consumer trust, and uncertainty avoidance cannot be the significant moderator of this relationship. Furthermore, an additional analysis provided evidence where uncertainty avoidance has a negative influence on consumer trust. Therefore, providing transparent information regarding food products in content marketing would help to increase the effectiveness of local restaurant's marketing strategy through social media, and recognizing the cultural dimensions of where the business operates will give an initial hint of the consumer's propensity to trust. The importance of this research is to recognize the possible factor that can help to increase the effectiveness of content marketing for food and beverage businesses, specifically for local restaurants. Marketers need to evaluate their strategy depending on the consumers' perception of trust and transparency and choose their content strategy appropriately based on the trust beliefs of the consumers of a country where the business will be performed.

show abstract

Section: Dependent Variable: Consumer Trustmentioning

confidence: 99%

Consumer Trust Towards Content Marketing of Food & Beverage Businesses on Instagram: Empirical Analysis of Taiwanese and Singaporean Consumers

Mohammad¹

2020

Int. j. bus. adm. stud

View full text Add to dashboard Cite

show abstract

“…Besides manufacturer, seller, and production information, online retailers like Amazon, Overstock, and Alibaba provide consumers with customer/user reviews, which can be conceptualized as "peer-generated product evaluations" (Mudambi & Schuff, 2010). The massive availability of information on the web inclines people to select parsimonious strategies to process online information (Allport & Pendley, 2010;Hartono, 2019;Kang & Ogawa, 2017). These parsimonious strategies are cognitively efficient because they depend on simple heuristics cues for selecting and evaluating information instead of rigorous examination of information quality.…”

Section: Literature Reviewmentioning

confidence: 99%

Window Dressing Effects of Online Information: A Content-Analysis of the Post-Purchase Reviews on Amazon.com

Jung¹,

Rhee²

2019

Int. j. bus. adm. stud

View full text Add to dashboard Cite

This study examined the surface characteristics of helpful customer reviews posted on Amazon.com to understand the nature of electronic Word-of-Mouth (eWOM). To investigate the surface characteristics of the helpfulness of customer reviews and whether the helpfulness and attention-grabbing power of the customer reviews are associated with the surface characteristics, a content analysis of Amazon.com customer reviews was conducted. We found that consumers considered a review helpful if it offered visually prominent cues that made it more convenient to determine the usefulness and helpfulness of the review. The results of this study further demonstrate the mediational effect of attention-grabbing power on the review helpfulness. Our findings suggest that what is communicated and how the information is communicated is crucial to improve credibility and attention-grabbing power in the online environment. The current study fills in the gaps by including information about the visual characteristics of customer reviews, how the visual characteristics influence individuals' decision-making processes, and what visual attributes determine the "helpful" rating.

show abstract

“…Discursive practices or discourse practices are processes of text production, distribution, and consumption. They refer to the activity of reading a text and understanding it by relating it to its context (Conboy, 2013;Kang & Ogawa, 2017). Social practices refer to the relation between discourse and social institutions and organizations.…”

Section: Theoretical Lensmentioning

confidence: 99%

A critical discourse analysis of headlines in online news portals

Montejo¹,

Adriano²

2018

J. adv. humanit. soc. sci.

View full text Add to dashboard Cite

This study aimed to determine the discursive devices used in the news headlines, unravel the ideologies of the media practitioners, and reveal the insights that can be generated from the indings. Thirty headlines were gathered from ive major online news portals in the Philippines namely: ABS-CBN, CNN Philippines, GMA, Interaksyon, and Rappler. This is a qualitative study that is seen through the standpoint of Fairclough's Critical Discourse Analysis (CDA) in 1995. Results showed ten discursive devices used in the headlines by media practitioners to attract attention from readers that may direct them to not just read the headline but read the entire article. These are evaluative language, vocabulary, intensi ication and quanti ication, immediacy, reference to emotion, reference to elite people, role labels, institutional agency, country, and events. It was also found out that these devices brought out media practitioners' ideologies. It was further found out that writers or editors were objective or neutral, subjective or biased, and misleading. They were shown through the use of direct and indirect quotation, numbers and igures, and choice of words in writing the headlines. The selection of the words used in the headlines showed the political dispositions of the news practitioners who intentionally choose only those speeches or news that may create sensational feelings among the readers. To put it simply, the writer or editor's angle of judgment re lected how he or she wanted the readers to perceive the issue. Furthermore, the results of this study may provide ideas to news consumers to not just read the headlines but read the entire article so that they may know if the headline matches its content and that they may be able to identify if the issue is true or not, if it is slanted or sensationalized.

show abstract

Online shopping behavior of Chinese and Japanese consumers

Cited by 8 publications

References 12 publications

Consumer Trust Towards Content Marketing of Food & Beverage Businesses on Instagram: Empirical Analysis of Taiwanese and Singaporean Consumers

Consumer Trust Towards Content Marketing of Food & Beverage Businesses on Instagram: Empirical Analysis of Taiwanese and Singaporean Consumers

Window Dressing Effects of Online Information: A Content-Analysis of the Post-Purchase Reviews on Amazon.com

A critical discourse analysis of headlines in online news portals

Contact Info

Product

Resources

About