Children's influence strategies in practice: Exploring the co-constructed nature of the child influence process in family consumption

Caring and Conflicted: Mothers’ Ethical Judgments about Consumption

“…I was not vegetarian but there were days and days that Similarly, Isaura explained that she gives red meat to her child because she was persuaded, to a great extent by her parents, that this is "healthy and a good source of proteins". The influence of family members on consumption choices (see also Childers and Rao, 1992;Epp and Price, 2008) is in keeping with the view shared by care ethicists (Held, 2006;Noddings, 1984) and consumer researchers (Kerrane et al, 2012;O'Malley and Prothero, 2007) that people are fundamentally relational and thus, understanding consumer behaviour, particularly in circumstances where care of others is involved, demands engagement with the private sphere.…”

“…Hence, consumers in a wide range of contexts can be expected to consider there to be a prima facie duty to attend to the needs of their family or friends and this has the same potential to conflict with concerns of ethical consumption that we have seen with our informants. Furthermore, care ethics combines naturally with the contemporary movement within consumer-behaviour studies away from considering independent and rational individuals and towards treating people as relational and emotional beings (Commuri and Gentry, 2000;Epp and Price, 2008;Kerrane et al, 2012;O'Malley and Prothero, 2006;. Indeed such assumptions are foundational for care ethics, with Held (2006) noting that "[m]oralities built on the image of the independent, autonomous, rational individual largely overlook the reality of human dependence and the morality for which it calls" (p.10).…”

Parental mediation of food marketing communications aimed at children

“…In total, fourteen families were recruited, detailed in The 14 families encompassed 16 parents and 29 children, which is an acceptable sample size for qualitative research and similar to comparable recent studies (e.g. Kerrane et al 2012). The first author acted as the moderator, often sitting on the floor to be on the same level as the children, and voice recorded each interview.…”

A Humanistic Approach to Understanding Child Consumer Socialization in US Homes

“…For example, researchers have observed young children and their parents in retail environments (Ironico, 2012; Kinsky & Bichard, 2011), yet if researchers are interested in the home environment, then they could spend extended periods of time with children and families in their homes (Kerrane, Hogg, & Bettany, 2012). Similarly, although studies have consistently shown that parents have a great influence on children's consumer socialization, particularly through communication styles and parental mediation (Buijzen & Mens, 2007;Carlson, Walsh, Laczniak, & Grossbart, 1994;Dotson & Hyatt, 2005;Nathanson, 1999Nathanson, , 2002Nathanson & Botta, 2003), the structure and nature of "family" and the people in and around the home have changed in the past 30 years [e.g., single-parent families, extended family child-rearing, delayed marriage, and child-rearing; (Flurry, 2007)].…”