Children’s awareness of alcohol sponsorship of sport in Ireland: Munster Rugby and the 2008 European Rugby Cup

Houghton, Frank; Scott, L; Houghton, Sharon; Lewis, Christopher Alan

doi:10.1007/s00038-014-0568-4

Cited by 12 publications

(10 citation statements)

References 4 publications

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“…Curiosity is also one of the reasons why users were interested in this device, and the rather high prevalence of ever use can be explained in part by the novelty of the product and also by the fact that young adults and college students are more inclined to try new products and respond to marketing and publicity campaigns 6 49 since aggressive sponsorship has been shown to induce higher alcohol awareness in children. 52 …”

Section: Discussionmentioning

confidence: 99%

Patterns of electronic cigarette use in current and ever users among college students in France: a cross–sectional study

et al. 2016

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ObjectiveThere is sparse information on electronic cigarette use and health behaviours among college student populations. Our objectives were to identify the patterns of electronic cigarette use in current and ever users among college students in France.DesignCross-sectional study.SettingsA multicentre cross-sectional study was conducted on two major campuses in France. Students filled in an anonymous questionnaire on their use of electronic cigarettes and on targeted behaviours such as smoking, alcohol consumption, binge drinking, use of cannabis, practice of sport and eating disorders. Ever use of electronic cigarettes was defined as use but not during the previous 30 days, and current use of electronic cigarettes as any use in the previous 30 days. The opinions and motivations of electronic cigarette users were also sought and collected.Participants1134 college students between October 2014 and February 2015.ResultsThe 1134 students included had a mean age of 20.8 years. The prevalence of ever use and current use of electronic cigarettes was 23.0% (95% CI (20.5% to 25.3%)) and 5.7% (95% CI (4.4% to 7.1%)), respectively. The prevalence of the combined use of conventional cigarettes and electronic cigarettes was 14.5%. Almost half (45.8%) of the ever users of electronic cigarettes had never smoked conventional cigarettes. Behaviours associated with ever use of electronic cigarettes were current cigarette smoking (adjusted OR (AOR)=3.97, 95% CI 2.71 to 5.83), former smoking (AOR=2.56, 95% CI 1.42 to 4.61), cannabis use (AOR=2.44, 95% CI 1.70 to 3.51) and occasional binge drinking (AOR=1.83, 95% CI 1.28 to 2.64). The only behaviour associated with current use of electronic cigarettes was conventional smoking, either previously (AOR=4.85, 95% CI 1.53 to 15.34) or currently (AOR=14.53, 95% CI 6.81 to 31.02).ConclusionsThe ever users have an experimenter's profile with sensation-seeking while the current users are mostly smokers with intention to quit smoking. Our findings are crucial for the accurate targeting of student populations at risk and to implement appropriate awareness campaigns and health education programmes.

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Section: Discussionmentioning

confidence: 99%

Patterns of electronic cigarette use in current and ever users among college students in France: a cross–sectional study

et al. 2016

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“…In addition, most research to date on the effects of exposure to alcohol promotion has examined alcohol advertising in general and relatively little work has focused on the outcomes specifically around sports-related communications. Consistent with the broader body of work, the limited research on alcohol promotion in sporting-related contexts indicates that exposure results in young people: 1) associating sport with both alcohol in general and particular products and brands (Bestman et al, 2015;Houghton et al, 2014;Pettigrew et al, 2013b); and 2) being more likely to consume alcohol more frequently and to engage in heavy episodic drinking (de Bruijn et al, 2016). In addition, studies of the drinking behaviours of university and community club athletes have found that those sponsored by alcohol companies are more likely than other athletes to engage in hazardous levels of alcohol consumption (for a review, see Brown, 2016).…”

Section: Effects Of Exposure To Alcohol Promotion In Sports-related Cmentioning

confidence: 86%

Policy implications of the extent, nature and effects of young people’s exposure to alcohol promotion in sports-related contexts

Pettigrew¹,

Grant²

2020

Evidence Base

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Sports-related alcohol promotion is a primary mechanism via which young people are exposed to alcohol advertising. Efforts to reduce this exposure need to be informed by information relating to: 1) the prevalence of sports-related alcohol promotion in live, broadcast and online contexts; 2) the nature of this promotion; 3) the effects on young people of exposure to these forms of alcohol promotion; and 4) evidence-based strategies that have been demonstrated to address alcohol promotion activities that connect alcohol with sport. The aim of the present study was to synthesise available data on these issues to provide insights into the range of regulatory options that are likely to be most effective in restricting alcohol promotion in sports-related contexts. A narrative review approach was used to capture a broad range of relevant literature. Evidence from Australia, New Zealand and around the world shows that more restrictive alcohol promotion regulation is needed due to the known harms associated with youth alcohol consumption, the sheer volume of alcohol advertising to which young people are exposed and recent changes in the platforms used by alcohol marketers to promote their products. The following specific regulatory changes are among those recommended to reduce young people's exposure to sportsrelated alcohol advertising: removal of timing exemptions that permit alcohol promotion during televised sporting programming regardless of the time of day; redefinition of children's viewing times to reflect children's actual viewing habits; the explicit inclusion of sponsorship within advertising codes; the banning of online alcohol promotion due to the inability to implement effective access restrictions; and the introduction of mandatory regulations that are developed and implemented in alignment with public health interests.

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“…Much of the research on sponsorship and alcohol has focused on children and underage youths (in their countries of residence) and on the relationship between sponsorship (e.g., Houghton, Scott, Houghton, & Lewis, 2014) and the intention to consume (Kelly, Bauman, & Baur, 2014a). The conclusion is that the image is transferred to the brand., but with a very low intention to consume (only 25%).…”

Section: The Dilemma Of the Effectiveness Of Alcohol Brand Sponsorshipmentioning

confidence: 99%

The effectiveness of advertising alcohol products in sports sponsorship

Santos

Campos

Hervás

2020

Psychology and Marketing

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Studies have shown that exposure to sponsorship can influence behavior. However, evidence of the effectiveness of sports advertising and its influence on alcohol consumption is inconclusive. The goal of this research is to examine whether sponsorship by alcohol products receives the same attention as sponsorship by nonalcohol products depending on their congruence and the way they influence the intention to consume. Using sports posters, an experiment was performed to measure attention through eye‐tracking. The results show that attention paid to alcohol brands is no greater than the attention paid to incongruent brands and is no different from the attention paid to congruent brands, regardless of gender and sporting discipline. Attention paid to sponsors has no influence on the intention to consume. These results show the need for further research on the effectiveness of sponsorship and its relationship with alcohol consumption.

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Children’s awareness of alcohol sponsorship of sport in Ireland: Munster Rugby and the 2008 European Rugby Cup

Abstract: These findings support the view for an immediate introduction of legislation banning the sponsorship of sport.

Cited by 12 publications

References 4 publications

Patterns of electronic cigarette use in current and ever users among college students in France: a cross–sectional study

Patterns of electronic cigarette use in current and ever users among college students in France: a cross–sectional study

Policy implications of the extent, nature and effects of young people’s exposure to alcohol promotion in sports-related contexts

The effectiveness of advertising alcohol products in sports sponsorship

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